Connekt Leading the Way for National TV Dynamic Ad Insertion
Connekt, the AI-driven technology company transforming TV advertising for the connected world, today announced it has successfully delivered dynamic, digital enhancements into linear TV commercials, reaching all 210 television DMAs as defined by Nielsen.
Connekt's solution allows traditional TV advertisers to introduce new layers of targeting and personalization to their linear spots, while enabling direct, real-time interactivity, via remote controls, mobile devices or voice experiences. Leveraging ACR technology, Connekt has delivered digital enhancements to millions of smart TVs across more than 350 television networks and over 14,000 individual shows, covering all programming types including live sports, talk shows, dramas and movies.
To date, four of the top global advertising holding companies have partnered with Connekt to add new layers of targeting, interactivity and measurement to their clients' national linear TV ads. This has resulted in new data-driven audience insights from campaigns across major ad categories including CPG, Pharma, Telco, Retail, Entertainment, Consumer Electronics, and Home Goods. Working with its agency and brand partners, Connekt is leveraging this data to standardize the real-time measurement of viewer attention on TV.
"We are committed to helping our partners bring new levels of targeting, interactivity and accountability to what remains one of their most significant media investments - TV," commented Mike O'Donnell, CRO at Connekt. "Our ability to dynamically enhance linear TV ads at a national scale is a critical milestone in realizing the next generation of TV advertising."
Connekt is the leading AI-driven technology company making TV advertising smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measurable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery, and a patented t-commerce platform. With a smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising. Current partners include CBS, LG, Nielsen, Showtime, Sony and TiVo, among others. Founded in 2017, Connekt is headquartered in San Francisco, with offices in Denver and New York. For more information, visit http://www.connekt.com.