Beth Krakower of CineMedia Promotions and Chandler Poling of White Bear PR will merge their businesses to form a brand new Public Relations company named Krakower Poling PR. Individually they have run numerous successful awards campaigns including Emmy Awards®, Grammys®, Golden Globe Awards® and Academy Awards®.
Their client roster includes composers such as Rolfe Kent, Bear McCreary, Lalo Schifrin, Joseph Trapanese, Dave Porter, Cliff Martinez, John Lunn, Paul Haslinger, Jeremy Zuckerman, Benjamin Wynn, Marcelo Zarvos, Miriam Cutler and Laura Karpman, to name just a few. The two veteran publicists think that their clients will greatly benefit from the combination of the companies, which will create a new and unique platform for composers.
"Having worked with Beth on several campaigns over the last few years we realized how much we complement each other in our strategies and that a merge was the natural synergy effect that will ultimately benefit our clients and will also open new avenues in Public Relations," says Chandler Poling.
Krakower Poling PR will continue to expand their innovative marketing for film scores, cast albums, video games and soundtrack recordings working with Varèse Sarabande, Lakeshore Records, Sony Masterworks and Back Lot Records. In addition they will keep on promoting film music festivals around the world, including festivals in Córdoba, Vienna and Berlin.
"Between the advent of new media and the increase in opportunities, the film music business has become an international one. Together Chandler and I are able to offer our composer clients everything from traditional publicity and radio promotions to social media marketing. We can also help with placing soundtrack projects and securing performance and speaking engagements around the world," said Krakower.
The new company will also specialize in representation of music supervisors, running Public Relation campaigns for this integral and often overlooked group of professionals. Past clients in the field include Season Kent, Gabe Hilfer, Andrea von Foerster, and Andy Gowen.
About CineMedia Promotions: In 1998 Beth Krakower founded CineMedia Promotions, specializing in publicity, radio and web promotions campaigns for crossover artists, soundtracks, and cast album recordings. She has promoted the soundtracks of over 800 films, including the recent soundtracks of THE IMITATION GAME, THE HOBBIT film trilogy, WHIPLASH, DRIVE, as well as the cast albums for such musicals as KINKY BOOTS, MATHILDA, ONCE, PROMISES, PROMISES, WICKED, MAMMA MIA!, ANNIE GET YOUR GUN, and THE LITTLE MERMAID.
About White Bear PR: The Company stands for innovative marketing, specializing in PR for composers, music supervisors and film & music festivals and offers a unique, personal and integral approach to PR in the entertainment business. To run campaigns for their wide range of clients from all over the world, White Bear PR always provides creative, individual and trend-setting PR solutions.
Together CineMedia Promotions and White Bear PR now become Krakower Poling PR, which offers innovative proactive and interactive campaigns tailor-made for film/TV/video game composers, films, film and music festivals, music supervisors, theatrical cast album and soundtrack recordings.
From red carpet management to media training to helping with asset generation (biographies, websites, headshots, press releases) Krakower Poling PR works with their clients to help put their best face forward. Krakower Poling PR maintains relationships with national and international media outlets utilizing modern tools plus old-school methods to help develop their clients' brands throughout the year creating customized campaigns and social media strategies for individual project releases and for awards season.
