Brewery Ommegang and HBO Licensing & Retail are pleased to announce the 15th and final offering in their multi-year, multi-beer partnership inspired by HBO's award-winning drama, Game of Thrones®. My Watch Has Ended, an imperial brown ale brewed with maple syrup and fenugreek, will be available this fall, expressing the state of Westeros after eight seasons of bloody battle.
"We've brewed an amazing array of different beers over the course of this partnership, and it's been our pleasure to be part of this phenomonal story," said Brewery Ommegang president Doug Campbell. "A tribute to fans everywhere, My Watch Has Ended is a fitting end to the series, and a reflection of the mindset of fans now that this epic story has come to a close. We hope it's something they'll enjoy with friends as they reminisce about their favorite episodes and characters." "Fifteen beers and six years later, we've now arrived at our aptly named final beer, My Watch Has Ended," said Jeff Peters, VP of Licensing & Retail. "What an incredible collaboration this partnership with Brewery Ommegang has been, and we couldn't be prouder of this final product. Cheers!" My Watch Has Ended is brewed with two-row base malt, specialty grains such as oat flakes and chocolate malt, plus maple syrup and fenugreek, an herb with a maple-like aroma and flavor. Hopped with Hallertau Magnum and Styrian Golding varietals and fermented with an English ale yeast, with aromas of sweet maple and caramelized sugar, the beer pours a rich mahogany. Notes of cocoa and toffee and a smooth, velvety mouthfeel finish dry, with gently smoldering roast.Founded in 1997 on the site of an old hop farm near Cooperstown, NY, Brewery Ommegang brews imaginative beers in a wide variety of styles, with particular emphasis on Belgian brewing traditions. For more information, visit ommegang.com, or follow us on Facebook at facebook.com/Ommegang, on Twitter at @BreweryOmmegang, and on Instagram at @BreweryOmmegang.
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO's global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, TRUE BLOOD and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world and online in the US at http://store.hbo.com.
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