NBCUniversal Cable Entertainment Launches ERASE THE HATE Campaign Featuring Timbaland and Princess Nokia
NBCUniversal Cable Entertainment's social impact campaign Erase The Hate (www.EraseTheHate.org) will premiere a new video this weekend featuring an original song by prolific Grammy-winning producer Timbaland, with lyrics and vocals by recording artist Princess Nokia. The combination of their inspiring music with visual storytelling will amplify Erase The Hate's mission to support and encourage a new generation taking action against hate, intolerance and inequality.
August 11th and 12th mark the one-year anniversary of the Unite the Right march in Charlottesville, Virginia making Erase The Hate's message even more significant and timely. The events in Charlottesville over those two days brought our country's longstanding issues with hate and bias to center stage and the ripple effects continue today.
The video will premiere with a roadblock airing across the networks of NBCU Cable Entertainment, which include USA Network, SYFY, Bravo, E!, Oxygen and Universal Kids, on Friday, August, 10th beginning at 8PM ET. It will continue to air in rotation throughout the weekend and will be viewable at EraseTheHate.org.
"Silence equals complicity. Hate and bias must be called out wherever and whenever we see it. We all have a part to play...fighting hate means using the positions and platforms we have to make the difference we can," said Bonnie Hammer, Chairman of NBCUniversal Cable Entertainment and founder of Erase The Hate. "I'm incredibly grateful to Timbaland and Princess Nokia for joining us to deliver Erase The Hate's message of equality."
"Music is the most powerful tool to cure any negativity in the world. Being a part of this campaign is perfect for me," said Timbaland. Princess Nokia added, "I wanted to join this campaign more than anything...simply because I have always revolved my life, revolved my music and revolved my passion around dismantling hate."
The Erase The Hate video was conceived with several key goals in mind: to boldly introduce the campaign to a mass audience; to champion real grassroots organizations and people taking a stand against hate and inequality; and inspire people to join the movement with a clear call to action.
The music collaboration between Timbaland and Princess Nokia provides a powerful soundtrack for the spot, recognizing "the people who work every day to make the world better, stronger and great" and including the rallying cry that "now is the time...a time for a change, to start a new chapter...the turn of a page." Their song works in tandem with dynamic visuals reflecting the work of organizations supported by Erase The Hate.