After a week of announcements here at BroadwayWorld (more on those below), it has also been a week of mostly good news throughout the theatre industry - tourism numbers continue to climb in major regional hubs and theatres continue to announce fuller season schedules for the coming year.
BroadwayWorld is pleased to announce the next Industry Pro webinar: The New Marketing Cycle with Rian Durham of Situation.
With new data released this week from the Broadway League, a clearer picture of Broadway’s reopening is emerging - and the signs are encouraging for venues across the globe.
As audiences start to return, what was once a subtle trend in the industry - towards ticket buying closer to the date of performance - has dramatically shifted since theatres have reopened.
The theme of the past few weeks has shifted to labor strife and labor agreements, over ongoing concerns about COVID-19 and its variants - a welcome sign as the theatre industry gets back to work that much of the talk of changes is beginning to translate into action.
Coming back from a year and a half shutdown was never going to be easy.
New data this week that indicates many of the technological advances that occurred during the pandemic for audience interaction are here to stay - and have been adopted by older patrons in addition to younger patrons.
Regardless of how one might be emotionally feeling about the Tony Awards, one thing is certain - it marked an important moment in the return of the theatre.
On Thursday this week, we'll be joining Axiom Medical for a free webinar about how you can do just that - without becoming an epidemiologist in your spare time.
Live events continue to come back with protocols that, so far, don’t seem to be causing a widespread increase in cases.
Congratulations to the companies of Hadestown and Waitress becoming the latest shows to open up on Broadway.
The return to Broadway videos have been rolling out over the past few weeks from various shows as they all get ready to welcome back audiences this fall - but the This is Broadway campaign from the League of Broadway Theatres is a beautiful love letter to the stage - and the League hopes it will enc
Many theatres feel that if they don’t press forward, then they’ll be sealing their own fate - that leaves many to be faced with seemingly impossible decisions: do we continue streaming and not bring anyone back in? Do we produce a hybrid season? Are our audiences ready to come back?
The last year and a half has had a lot of members of the theatre industry questioning what was meant by business as usual - and many of those questions have a lot of merit.
Despite recent headlines about the delta variant of COVID-19, more regions are preparing to move ahead with reopening plans.
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