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Industry Pro Newsletter: BroadwayWorld Awards and the Resiliency of the Industry


As the industry comes roaring back to life, we reflect on the post-9/11 resiliency of Broadway and New York tourism.

This week, the Industry Pro Newsletter is brought to you by Axiom Medical.

Industry Pro Newsletter: BroadwayWorld Awards and the Resiliency of the Industry

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September 13, 2021 -

Tuesday night, three more Broadway juggernauts will officially reopen - The Lion King, Hamilton, and Wicked. As more shows return to Broadway, and more live events return across the city, tourism numbers are starting to see a turnaround, an encouraging sign. Even more encouraging, is that these events continue to come back with protocols that, so far, don't seem to be causing a widespread increase in cases. While the delta variant (and other variants of COVID-19) continues to cause uncertainty, it does appear that vaccine and mask mandates are holding steady as a safe approach to bringing audiences back in house.

The Social Report

Come From Away had a significant bump in mentions as a result of the filmed version launching on Apple TV Plus. Meanwhile, Diana saw a significant bump following the release of the trailer for the Netflix-bound filmed version.


BroadwayWorld Awards 2021 - Nominations Now Open!

This year's awards feature categories specifically for streaming productions, and offers audiences the chance to recognize the theatres that they are most excited to return to. Make sure you get the word out to your audience that the time has come to nominate!

After 9/11 - The TV Ad To Entice Audiences Back to Broadway

After the attacks of September 11, 2001, audiences were wary to return to Broadway. A couple of weeks after the attacks, some of the stage's biggest stars got together to perform New York, New York in Times Square - the footage was then used as part of a marketing campaign to bring audiences back.

As Regions Reopen, The Disabled and Clinically Vulnerable Remain Shut Out

As the return to the stage is celebrated in many parts of the globe, that same return coupled with new variants and continuing declines in safety protocols is creating new uncertainty for artists that have health concerns - either their own or with close family members.

The Costume Shops Are Humming Again

The New York Times takes an inside look at the New York costume shops humming along working to get the costumes ready for Broadway's many opening nights this fall.

Should We Think of Theatres More Like We Think of Parks?

UK Director Dan Hutton, in an excerpt from his book Towards a Civic Theater argues that we should start thinking about theatres like we think about public parks: a public space where we can gather in community, and ultimately, a civic good to be enjoyed by all.

Theatre Week on The Tonight Show

This week The Tonight Show will feature performances from a different Broadway show each night - make sure to tune in at 11:35 Eastern to catch each performance - or head over to BroadwayWorld the next morning to catch a recap.

Social Roundup: The Trans March on Broadway

Last Monday, a march took place in NYC organized by activist and performer Sis to protest the erasure of trans bodies in theatre. The goal of the march as stated by organizers was to kick off the conversation about navigating gender identity in the entertainment industry.

Looking for a Daily Dose of Theatre News? Check out Wake Up With BroadwayWorld

In addition to the great coverage happening daily on the site, this weekly newsletter geared specifically to Industry Insiders, and our social teams, each morning BroadwayWorld sends out and publishes the Wake Up with BroadwayWorld newsletter - a great way to catch up on the stories you might have missed from the day before. Check out today's and subscribe at the link above!

Road to Reopening: North Coast Repertory

Over the course of the pandemic, North Coast Repertory produced eight fully realized productions for film. Now celebrating their 40th season, the company is excited to be welcoming audiences back into their theatre.

Add Your Show to our Regional Events Calendar

As audiences get set to return to in-person performances, and as your company works to market your own return to the stage, make sure you've got your upcoming shows in our regional events calendars. Listings are free of charge, with boosting options available. Get your show listed now!

BroadwayWorld Stage Mag - A Fully Interactive Show Program

The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for off-Broadway's Blindness and for Next on Stage Season 3! Then start building your own at

Want more information about marketing options with BroadwayWorld? Request a media kit here and a member of our sales and marketing team will reach out promptly.

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