'Toasting The Town' Launches in New York City

Sightseeing for locals has arrived with the launch of Toasting The Town, a free online publication about New York neighborhood history. Each week Toasting the Town offers timeless, original articles, and a steady stream of historical factoids through social media. Toasting The Town encourages a celebration of the heritage and layered history of the Big Apple and its environs, encouraging readers to leave their seats and venture into the streets to explore.

Toasting the Town has developed an original editorial voice that entertains readers with a look back at 'simpler times.' Each week's edition takes subscribers on a journey back in time ? a journey that always connects back to the present day.

Randy Ng, former president of the architectural firm WalkerGroup, and a member of Toasting the Town's advisory council with a specialty in architectural landmarks, said, "It's not often that stories of architecture and a city's past are so well-crafted. Awakening people's spirits to appreciate who built our city and the stories surrounding those architectural gems is something Toasting The Town does in a magical way. I'm proud to be affiliated with a publication that turns the foundation and history of New York into an exhilarating experience."

Since its recent launch, Toasting The Town has featured articles on the history of the Brooklyn Bridge, the Flatiron Building, Gramercy Park, the Roosevelt Island Tram and McSorley's Old Ale House, to name a few. Curious moments from New York's fascinating history are routinely uncovered, such as PT Barnum's testing of the Brooklyn Bridge with a 21 elephant parade, or the back-story of the iconic lions, Patience and Fortitude, who grace the entrance to the Fifth Avenue branch of the New York Public Library.

These factual yet fanciful recountings encourage New Yorkers to see the sites on their own, while providing insider cocktail conversation. Each article includes a "Confetti" section, which offers neighborhood shopping opportunities relevant to the topic at hand to help readers make an afternoon out of any article favorite.

Another Toasting The Town advisor, Steve Kitezh, an architectural materials expert and vice president of the Retail Design Institute, helps ensure the factual accuracy of the articles, "Toasting the Town is the first publication I have seen with such a dedication toward appreciating the craftsmanship, materials, labor, architects, vision and design associated with the tangibles that comprise the foundation of our skyline. My appreciation for design is clearly matched by the look, feel and sentiment of Toasting The Town."

Dr. Mark Lender, a Toasting The Town historian-in-residence and former chairman of history at Kean University, affirms "Toasting The Town employs creative writing woven with factual reporting of times past, and it consistently offers impressions of New York that bring its' architecture and streetscapes to life.

"Most importantly, they make these marvels of distant-seeming times as relevant today as anything else, and the articles seamlessly bring the reader back to the present. Even though I assist with content ? I still look forward to receiving the newsletters...even the ones I've already reviewed!" The art of storytelling is quite clear to any fan of this publishing time machine, and there is finally a single, polished and well-engineered home to house the age-old expressions commonly reserved for historical knowledge and banter;

"Did you know," "Then & Now," "This day in History,"
"This place used to be where you could,"
"What's interesting about this building," "A long time ago," and "Once Upon a Time."

Enjoy a free subscription to the Toasting the Town newsletter and access to its' archived, celebratory website, full of great writing, imagery and artwork. Time travel in your neighborhood is on the house ? compliments of Toasting The Town.