Rebecca Minkoff Goes Digital for Fall Campaign

Rebecca Minkoff is taking a digital approach for her fall advertising. The campaign, which begins in August, features model Aline Weber and was photographed by Ben Weller in Brooklyn.

"We thought Aline perfectly exemplified the Rebecca Minkoff girl...cool, confident, fun-loving, with great personal style," said Minkoff. She said she wanted to show a more playful edge this season, and used an up-and-coming illustrator, Madeleine Carroll and "cool collage effect."

About Rebecca Minkoff:

An industry leader in accessible luxury handbags, accessories, footwear and apparel, Rebecca Minkoff's playful and subtly edgy designs can be spotted around the world on young women and celebrities alike.

Today, Rebecca Minkoff has developed into a global lifestyle brand with a wide range of accessories, footwear, apparel, handbags and jewelry as well as men's leather goods under the label Ben Minkoff. The brand is distributed in over 900 stores worldwide, and on March 1, 2012, Rebecca opened her first free-standing boutique in Tokyo. In 2011, she won industry recognition when she was awarded the Breakthrough Designer Award from the Accessories Council. Rebecca is an active member of the CFDA and supports multiple philanthropies including Jessica Seinfeld's non-profit, Baby Buggy.