The grand opening of the Disney Store Times Square November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.


Dolls sit ona shelf during the grand opening of the Disney Store Times Square November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

People wait in line to enter the Disney Store Times Square during the grand opening November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

People attend the grand opening of the Disney Store Times Square November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

People attend the grand opening of the Disney Store Times Square November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

People attend the grand opening of the Disney Store Times Square November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

A man wearing mouse ears waits in line to enter the Disney Store Times Square for the grand opening November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

Kids sit at a table duirng the grand opening of the Disney Store Times Square November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

People wait in line to enter the Disney Store Times Square for the grand opening November 9, 2010 in New York City. The two-level, 20,000 square foot store features a digital billboard 68 feet above Times Square and will be open 105 hours per week, 9 a.m. to midnight every day.

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: A general view of Disney Store's new state-of-the-art digital billboard in the heart of Times Square, unveiled by Mickey Mouse, on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Disney Store's new state-of-the-art digital billboard in the heart of Times Square, unveiled by Mickey Mouse, on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

NEW YORK - OCTOBER 21: Mickey Mouse unveils Disney Store's new state-of-the-art digital billboard in the heart of Times Square on October 21, 2010 in New York City. As the countdown begins to the highly anticipated grand store opening celebration on November 9, the 2-storey store will be Disney's largest in North America; featuring rchandise, New York themed products and will boast Disney's new concept design, bringing the magic of Disney to Manhattan filled with interactive and immersive experiences. Photo by Joe Kohen/Getty Images for Disney

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