Marc Jacobs is launching is latest fragrance, Mod Noir, in his own boutiques and exclusively in Sephora stores this June then globally in July. This latest scent is based around gardenias, just like his first fragrance that debuted in 2003.
Jacobs told WWD that creating new fragrances, even after more than a decade, never gets old. "I have the same basic attitude toward everything - I get very excited about doing new things and projects," he said. "When fragrances first started, I was superexcited about being able to do it, and I thought, 'Well, we'll see how it goes. If it works, then we'll do more, and if it doesn't, we'll try again to do something else.' The best test is the customer."
Asside from the gardenia, the scent features green top notes and a bit of creamy musk. It is housed in a gorgeous, graphic black-and-white bottle. The prices range from $70 for 1 oz. to $90 for 1.7 oz. There will also be a $28 rollerball.
Jacobs is also thrilled about the color cosmetics collection he created with Kendo, Sephora's product arm. He said, "[Color] runs parallel to the fragrance experience. The idea of beauty, for me, is fragrance, color and eventually, hopefully, skin care. It's very much like designing a collection - it's just a different medium. It's about materials, it's about creating a certain spirit, assembling the elements, putting them together, and opening up a dialogue. What I love about fashion, accessories and beauty, is that they're part of a ritual which is such a luxury, and a luxury that I think women - at least all the women I know - enjoy, making those choices and enjoying that ritual in the morning, deciding what you're going to wear and how you're going to present yourself. That's olfactive as well as visual."