IMG Fashion Partners With Joor

IMG Fashion has teamed up with Joor, the online fashion wholesale marketplace, to help designers in expanding their businesses.

"Our relationship with Joor allows IMG Fashion's global community of designers to extend the momentum beyond the runway, through to the buying process," said Peter Levy, senior vice president and managing director, IMG Fashion Worldwide Events and Properties. "Joor simplifies the wholesale process for brands and buyers, and will help our designers more seamlessly reach their long-term business goals."

Under the new partnership, retailers and buyers who register for any IMG Fashion produced event globally (the company produces 38 fashion weeks around the world) will be invited to join Joor. They will then be given access to shop hundreds of brands worldwide without ever having to leave the office. Currently, Joor connects more than 500 designers and over 30,000 retailers including Diane von Furstenberg, Rag & Bone, Neiman Marcus and Shopbop. Using Joor, brands can upload their line sheets and buyers can look through and select merchandise they want for their stores.

And the partnership works both ways. Retailers and buyers already registered on the Joor platform will be given access to attend IMG Fashion's various fashion events like Mercedes-Benz Fashion Week.

"For many fashion brands and retailers, the buying process is surprisingly archaic -many designers are still taking orders in person with carbon-copy paper," said Joor founder and chief executive officer Mona Bijoor. "Joor has transformed this process for the hundreds of designers and thousands of buyers using our platform."