ARTECHOUSE NYC Launches First-Ever XR Bar Cocktail Tasting Experience

ARTECHOUSE NYC is inviting cocktail connoisseurs and adventurous date-night seekers to experience a first-of-its-kind immersive cocktail journey with the debut of its XR Bar: Cocktail Tasting Experience, now open daily inside Chelsea Market.

Inspired by fine dining tasting menus, the experience features five handcrafted cocktails—each paired with visuals, sound, aroma, and narrative—to deliver a multi-sensory mixology adventure unlike any other.

Previously accessible only to exhibition attendees, the XR Bar is now open as a standalone experience, with reservations available via OpenTable for $49.99 per person (plus tax and gratuity). Guests can expect a flavorful journey, starting with light and sparkling profiles and building to bold, complex finishes—all presented inside ARTECHOUSE’s signature immersive environment.

“Much like a fine dining experience, this is about more than what's in the glass,” said Sebastian Acimovic, Regional Bar Manager at ARTECHOUSE. “Each cocktail tells a story through flavor, texture, and XR-driven art.”

In addition to the cocktail tasting, guests can also explore two immersive exhibitions on ARTECHOUSE’s 270-degree, floor-to-ceiling digital canvas:

• Blooming Wonders, an original ARTECHOUSE Studio creation, transforms the gallery into a digital garden of vibrant blossoms and dreamlike visuals.

• Rolling Stone Presents: Amplified, The Immersive Rock Experience, narrated by Kevin Bacon, chronicles the revolutionary history of rock ‘n’ roll with more than 1,000 rare photographs, 1,300 magazine covers, and exclusive video content.