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NBCUniversal Announces NFL Kickoff Surrounding CoverageNBCUniversal Announces NFL Kickoff Surrounding Coverage
September 02, 2014

NFL Kickoff 2014 on NBC this Thursday, Sept. 4, features Russell Wilson and the defending Super Bowl champion Seattle Seahawks hosting Aaron Rodgers and the Green Bay Packers at CenturyLink Field, in ... (more...)


MMA 2014 Regional Smarties Shortlist Announced For LATAM And North AmericaMMA 2014 Regional Smarties Shortlist Announced For LATAM And North America
August 26, 2014

NEW YORK, Aug. 26, 2014 /PRNewswire/ The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties A... (more...)


First Look - Randy Jackson Set for Next OPRAH: WHERE ARE THEY NOW, 8/10First Look - Randy Jackson Set for Next OPRAH: WHERE ARE THEY NOW, 8/10
August 06, 2014

In an all-new episode of the popular series "Oprah: Where Are They Now?," Oprah Winfrey interviews former "American Idol" judge Randy Jackson (more...)


The Weather Channel to Premiere New Series WEATHER GEEKS, 7/20The Weather Channel to Premiere New Series WEATHER GEEKS, 7/20
July 16, 2014

For scientists, policy makers, emergency managers and fans of meteorology, it's hard to remember a time in the weather community as interesting or as complex as this one. (more...)


Insightpool Announces the Social Engagement Summit Insightpool Announces the Social Engagement Summit
July 11, 2014

ATLANTA, GA -  Insightpool, the Atlanta-based leader in social engagement activation, will be hosting the inaugural Social Engagement Summit at the Atlanta Tech Village in Buckhead. On Tuesday, A... (more...)


WAKE UP with BWW 7/11/14 - HBO With Nichols and O'Brien, Wopat and Jackson Croon at the Club, ATOMIC and More!WAKE UP with BWW 7/11/14 - HBO With Nichols and O'Brien, Wopat and Jackson Croon at the Club, ATOMIC and More!
by Jessica Showers - July 11, 2014

Good morning, BroadwayWorld! Because we know all our readers eat, sleep and breathe Broadway, what could be better than waking up to it? This weekend's big news: HBO is filming Mike Nichols and Jack O... (more...)


Mobile Ad Veteran Andy Miller Joins Drawbridge Board of DirectorsMobile Ad Veteran Andy Miller Joins Drawbridge Board of Directors
July 10, 2014

SAN MATEO, CA - Today Drawbridge, the leading cross-device advertising platform, announced the addition of Andy Miller to its Board of Directors. Mr. Miller is a current advisor and the former Preside... (more...)


The Weather Channel to Premiere New Series FAT GUYS IN THE WOODS, 8/10The Weather Channel to Premiere New Series FAT GUYS IN THE WOODS, 8/10
June 30, 2014

Pssst...hey you...couch potato... it's amazing out there! Put down the iPad and get outside... way outside. Get primal and learn what it means to be truly connected to the Earth. (more...)


Lotame and Yieldex Deliver Audience Forecasting and Yield Management for The Weather Company Digital and Mobile PlatformsLotame and Yieldex Deliver Audience Forecasting and Yield Management for The Weather Company Digital and Mobile Platforms
June 19, 2014

NEW YORK, June 19, 2014 /PRNewswire/ Lotame, the world's leading independent data management platform (DMP),has partnered with Yieldex, the leading provider of analytics and trading tools for advertis... (more...)


Roundtable: Beacons - Transforming Customer Engagement and Loyalty in the Real World Roundtable: Beacons - Transforming Customer Engagement and Loyalty in the Real World
June 19, 2014

BOSTON, MA and SAN FRANCISCO, CA - Mobiquity (www.mobiquityinc.com), a mobile engagement provider creating innovative solutions that drive business value, today announced an upcoming invitation-only r... (more...)


California Chrome to Vie for Historic Triple Crown on NBC's Coverage of  Belmont Stakes, 6/7California Chrome to Vie for Historic Triple Crown on NBC's Coverage of Belmont Stakes, 6/7
June 03, 2014

Kentucky Derby and Preakness Stakes winner California Chrome runs for history, aiming to become the first Triple Crown winner since Affirmed in 1978. (more...)


Criteo Hires Sheila Buckley As Head Of North America SalesCriteo Hires Sheila Buckley As Head Of North America Sales
May 22, 2014

NEW YORK, May 22, 2014 /PRNewswire/ Criteo (CRTO), a leading global technology company that specializes in digital performance advertising, today announced that Sheila Buckley has been hired as Head ... (more...)


The Weather Channel to Premiere CATCHING HELL & COLD WATER CAPTAINS, 6/1The Weather Channel to Premiere CATCHING HELL & COLD WATER CAPTAINS, 6/1
May 21, 2014

Viewers Reel In Adventure with 'Catching Hell' and 'Cold Water Captains' Sunday, June 1, at 9:00 p.m. & 10:00 p.m. ET on The Weather Channel (more...)


FBC Holding & HandTrux, LLC Ramp Up Partnership Discussions FBC Holding & HandTrux, LLC Ramp Up Partnership Discussions
May 21, 2014

NEW YORK, NY -  FBC Holding, Inc. (PINKSHEETS: FBCD) ('FBC' or the 'Company'), an international product development company primarily focused on license/creation management and product sales/dist... (more...)


Television Network Executive Joins Growing Production Company Specializing in Branded ContentTelevision Network Executive Joins Growing Production Company Specializing in Branded Content
May 20, 2014

VERO BEACH, Fla., May 20, 2014 /PRNewswire/ The VLTRA Group, Inc. ('VLTRA'), a television production, integrated marketing and talent management company headquartered in Vero Beach, Florida, is proud... (more...)


TuneIn Becomes World's Largest Audio NetworkTuneIn Becomes World's Largest Audio Network
May 07, 2014

PALO ALTO, Calif., May 7, 2014 /PRNewswire/ TuneIn, the world's leading service for listening to real radio, today released its redesigned platform and user interface, turning live radio on TuneIn int... (more...)


Patrick Clark Joins Wellcentive as Chief Financial OfficerPatrick Clark Joins Wellcentive as Chief Financial Officer
May 06, 2014

ATLANTA, May 6, 2014 /PRNewswire/ Wellcentive, the industry leader in end-to-end population health management (PHM) and transformative data analytics for healthcare organizations, announced today that... (more...)


NBCUniversal Sets Kentucky Derby CoverageNBCUniversal Sets Kentucky Derby Coverage
May 01, 2014

NBC Sports Group presents 15.5 hours of Kentucky Derby coverage, a record for the event, continuing today, Thursday, May 1 at 4 p.m. ET on NBCSN, and culminating with the 140th running of the Kentuck... (more...)


Ad Council Launches First Global Online Auction to Benefit 50 National Public Service CampaignsAd Council Launches First Global Online Auction to Benefit 50 National Public Service Campaigns
May 01, 2014

NEW YORK, May 1, 2014 /PRNewswire/ The Ad Council is launching its first auction on Charitybuzz, a global charity auction website, with support from prominent leaders across the advertising, media and... (more...)


Makeable Partners With The Weather Channel To Reimagine And Redesign The World's Most Widely-Used Weather AppMakeable Partners With The Weather Channel To Reimagine And Redesign The World's Most Widely-Used Weather App
May 01, 2014

NEW YORK, May 1, 2014 /PRNewswire/ Makeable a leading independent business, product and brand innovation company in New York has partnered with The Weather Channelfor the redesign and launch of the ... (more...)


Answers to Unveil New Customer Experience Product Direction at Annual Client SummitAnswers to Unveil New Customer Experience Product Direction at Annual Client Summit
April 29, 2014

During Summit sessions, Answers will introduce the new Answers Cloud Services (ACS) Portal, a one-stop destination for measuring and improving the customer experience. This Portal integr... (more...)


Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014
April 28, 2014

LOS ANGELES, April 28, 2014 /PRNewswire/  Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency,... (more...)


New App Design Redefines What It Means to Be a Weather Watcher – The Weather Channel App for iPhoneNew App Design Redefines What It Means to Be a Weather Watcher – The Weather Channel App for iPhone
April 24, 2014

Available from iTunes today, the app's new design and interface make it easy to use. A new social feature lets fans report your local conditions – you help improve the forecast. (more...)


ABC's GOOD MORNING AMERICA Names Lara Spencer New Third AnchorABC's GOOD MORNING AMERICA Names Lara Spencer New Third Anchor
April 18, 2014

According to Variety, Lara Spencer, who previously served as the newsreader on ABC's GOOD MORNING AMERICA has been promoted to anchor. With the recent departure of Josh Elliot, Spencer will stand alon... (more...)


Mindshare and The Weather Company Partner to Bring Weather Insights to Real-Time MarketingMindshare and The Weather Company Partner to Bring Weather Insights to Real-Time Marketing
April 17, 2014

Mindshare North America and The Weather Company announced today a formal, non-exclusive partnership whereby The Weather Company's WeatherFX data platform is leveraged by Mindshare to inform media deci... (more...)








BWW TV World's New Show: BUT, WAIT! WHAT? Fall TV Preview Edition w/ THE RESIDUALSBWW TV World's New Show: BUT, WAIT! WHAT? Fall TV Preview Edition w/ THE RESIDUALS

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