INDUSTRY INSIGHT: Weekly Grosses Analysis - 5/21; EVITA Breaks Marquis Record

By: BWW Special Coverage May. 21, 2012

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

EVITA has broken the Marquis Theatre box office record for the seventh time since beginning previews, with a gross of $1,586,902 for the week ending May 20, 2012. Before EVITA, the previous record for an eight performance week was $1,073,881 earned by The Drowsy Chaperone for the week ending December 10, 2006. EVITA first broke that record – in only six performances – during its first week of previews with a total gross of $1,167,685 for the week ending March 18, 2012. The production has continued on this record-setting path and has broken its own box office record an additional six times in the weeks ending March 25, 2012 ($1,410,365), April 1, 2012($1,424,700), April 15, 2012 ($1,505,759), April 29, 2012 ($1,515,746), May 6, 2012 ($1,533,055) and now May 20, 2012 ($1,586,362).

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 5/20/2012.

Top 5 by This Week Gross

THE LION KING	$1,843,265
WICKED	$1,831,193
EVITA	$1,586,902
THE BOOK OF MORMON	$1,579,712
SPIDER-MAN TURN OFF THE DARK	$1,377,399

Bottom 5 by This Week Gross
DON'T DRESS FOR DINNER ($186,144), THE LYONS ($209,210), GODSPELL ($245,846), THE COLUMNIST ($295,815), OTHER DESERT CITIES ($303,425)

Top 5 by This Week Gross vs. Last Week Gross

MARY POPPINS	$254,546
WICKED	$251,879
HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING	$211,814
SPIDER-MAN TURN OFF THE DARK	$158,761
MAMMA MIA!	$146,190

Bottom 5 by This Week Gross vs. Last Week Gross
NICE WORK IF YOU CAN GET IT ($-34,981), JESUS CHRIST SUPERSTAR ($-34,076), GHOST ($-31,540), THE BOOK OF MORMON ($-18,881), A STREETCAR NAMED DESIRE ($-12,421)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$180.50
THE LION KING	$137.34
DEATH OF A SALESMAN	$130.44
WICKED	$128.38
EVITA	$126.80

Bottom 5 by Average Ticket Price
DON'T DRESS FOR DINNER ($49.38), THE LYONS ($54.06), GODSPELL ($57.93), THE COLUMNIST ($64.72), A STREETCAR NAMED DESIRE ($66.26)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	126.94%
THE LION KING	109.05%
WICKED	108.93%
DEATH OF A SALESMAN	101.55%
EVITA	95.2%

Bottom 5 by Gross % of Potential
THE LYONS (23.79%), DON'T DRESS FOR DINNER (28.54%), GODSPELL (32.17%), JESUS CHRIST SUPERSTAR (41.2%), PRISCILLA QUEEN OF THE DESERT (41.23%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
NEWSIES	100.9%
THE LION KING	100.0%
DEATH OF A SALESMAN	99.8%
WICKED	98.6%

Bottom 5 % of Seats Sold of Total Seats

THE LYONS (44.8%), VENUS IN FUR (58.4%), PRISCILLA QUEEN OF THE DESERT (58.8%), END OF THE RAINBOW (64.4%), JESUS CHRIST SUPERSTAR (64.7%)

Top 5 by Seats Sold This Week vs. Last Week

MARY POPPINS	2929
PORGY AND BESS	2504
HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING	2009
WICKED	1585
THE PHANTOM OF THE OPERA	1565

Bottom 5 by Seats Sold This Week vs. Last Week
NICE WORK IF YOU CAN GET IT (-663), A STREETCAR NAMED DESIRE (-340), DON'T DRESS FOR DINNER (-294), THE LYONS (-93), CLYBOURNE PARK (-61)

That's all for this week... Other statistics that you'd like to see? Let us know!

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