Sara Fitzpatrick News

Provincetown Theater announced the cast for Lanford Wilson's FIFTH OF JULY, an upcoming production from the Cape Cod company. Learn more about the show here!

International cabaret and recording artist Travis Moser returned to the Laurie Beechman Theatre with his new show Mixtape. See photos! 

TodayTix Group (TTG) has named Justin W. Yu as Executive Creative Director of ARTHOUSE, the company’s creative agency reimagining entertainment marketing through the lens of digital-first experience, design, and storytelling.

TodayTix Group has appointed Sarah Marcus Hansen as Managing Director of ARTHOUSE, the company's newest brand specializing in innovative and impactful digital marketing campaigns for the entertainment industry.

Broadway advertising agency ARTHOUSE is expanding its footprint to London, bringing its dynamic and creative advertising strategies to the West End and the UK theater market. Learn more about the agency!

Helltown Players, Forum 24 and the Provincetown Art Gallery Association will present a staged reading of “A Part of the Noise,” a new play exploring the life of the renowned American painter, Franz Kline.

After growing ARTHOUSE’s audience development and multicultural marketing efforts, Aaliytha Stevens will leave her position as Chief Strategy Officer to focus full-time efforts as Chief Executive Officer of Ashè Collective, her self-built strategic theatrical consulting firm.

The Provincetown Theater will be presenting their production of the longest running musical in theatre history. THE FANTASTICKS will take to the stage as the company presents an updated re-imagined version of the classic love story, written and updated by the original author, Tom Jones.

Get a first look at The Provincetown Theater's Outer Cape Cod premiere of Cheryl Strayed's Tiny Beautiful Things.

The Provincetown Theater in Provincetown, Massachusetts will host the Outer Cape Cod premiere of Cheryl Strayed's Tiny Beautiful Things at their playhouse beginning Thursday, November 17 at 7pm.

Girl Gone: Or Before A League Of Their Own opens their limited Off- Broadway engagement at the Actors Temple Theatre this Sunday December 8th. The play explores women in baseball during World War 2. 

From the writer and director of the Off-Broadway hit play Black Angels Over Tuskegee, playwright Layon Gray explores women in baseball with his latest work Girl Gone: Or Before A League Of Their Own. 'Set in 1945, before there was ' A League Of Their Own,' a group of girls were placed together to see if such a league could work. Two weeks before this team was to make its exhibition, the coach is mysteriously found dead leaving the girls to face this big event alone. Lies, and deceit come to light as this powerful drama unveils. This suspenseful drama captures an era in American history when women were called upon to keep baseball alive as the men went off to fight in World War II.

ARTHOUSE, one of New York City's leading creative media agencies led by CEO Sara Fitzpatrick, announced today that Rachel Donovan will join the ARTHOUSE team as Chief Creative Officer.

With a newly minted menu and fully dedicated section, BroadwayWorld's Industry Insider delivers informative, insightful, no-nonsense features and commentary, along with practical tools for executive professionals working in the theatre industry on Broadway and around the world.

As part of the kick-off of BroadwayWorld's new Industry Section, we talked to Sara Fitzpatrick, CEO of ARTHOUSE. With a career that's spanned multiple larger agencies including Situation Interactive and SpotCo, she now runs her own boutique agency that specializes in all things digital marketing. We sat down with her in late July to get her take on the current state of the market & more...

Roger O. Hirson and Stephen Schwartz's beloved coming-of-age musical comedy Pippin opened last night, April 25, 2013, at Broadway's Music Box Theatre (239 West 45th Street). The stars came out, and so did BroadwayWorld.com!

The Broadway revival of Horton Foote's beloved classic, The Trip to Bountiful, opened last night, April 23, at the Stephen Sondheim Theatre (124 W 43rd St).Directed by Michael Wilson, the cast features Academy Award nominee and Emmy Award-winning actress Cicely Tyson, Academy Award winner Cuba Gooding, Jr, Emmy Award nominee and recording star Vanessa Williams, and Tony Award nominee Condola Rashad. BroadwayWorld was there for opening night and you can check out full photo coverage of the star-studded theatre arrivals below!

Sara Fitzpatrick is the Director of Interactive for SpotCo, a leading full-service entertainment advertising and branding agency, working with Broadway and film productions to oversee the development and strategy of their interactive operations. We last spoke to her about the 'State of Broadway on the Web' back in 2010 so with two years having gone quickly by -- it seemed the perfect time to check back in for her latest take. We last spoke back in early 2010, what have been the biggest changes in the online theatre world since then?

From Nick Jonas and Michael Urie to the Ladies of THE VIEW to Adam Pascal, Raul Esparza, Barbra Streisand to Alan Menken, Bernadette Peters to Susan Boyle, Colin Quinn to GLEE and Everything in Between - It's the BroadwayWorld.com 2012 Valentine's Day Special - It's the Biggest Ever!

Sara Fitzpatrick currently serves as the Director of Interactive for SpotCo, a leading full-service entertainment advertising and branding agency, working with Broadway and film productions to oversee the development and strategy of interactive operations. Her focus includes search engine marketing and optimization, media buying, viral marketing and website user functionality. We checked in with Sara to get the scoop on the current state of official Broadway sites on the web.