Nancy Coyne

Industry Pro Newsletter: Broadway's Star-Studded Spring + A Historic Pittsburgh Merger
by Alex Freeman - Mar 23, 2026

On the business side, the independent acquisition of Serino Coyne signals a shift away from the consolidation model that has defined much of the advertising world, while the merger of Pittsburgh Public Theater and Pittsburgh CLO illustrates how financial pressure is prompting institutions to find strength in unity. On the creative side, BroadwayWorld's Spring Preview paints an exciting picture of a season packed with star power and long-awaited arrivals. Internationally, UK theatremakers are pushing for greater recognition of emerging craft disciplines at the Oliviers, and a landmark Irish experiment offers compelling evidence that investing directly in artists yields measurable cultural and economic returns.

CEO Matt Upshaw Acquires Advertising and Marketing Agency Serino Coyne
by Stephi Wild - Mar 16, 2026

Current CEO of Serino Coyne, Matt Upshaw, has assumed independent ownership of the advertising and marketing agency. Learn more about the acquisition here!

Interview: Wendy Orshan & Jeffrey M. Wilson Unpack Their 30 Years of Broadway Shows
by Robert Diamond - Jan 17, 2026

In this second part of our in-depth conversation (read Part 1), Jeffrey and Wendy look back on their over three decade career on Broadway and shares stories about some of their favorite shows. 

Interview: Meet the General Managers That Keep Broadway Running, Wendy Orshan and Jeffrey M. Wilson
by Robert Diamond - Jan 6, 2026

Every Broadway show needs general management and Wendy Orshan and Jeffrey M. Wilson are here to provide. The pair heads 101 Productions, Ltd.- a theatrical General Management firm formed in 1994.

Serino Coyne Reveals Leadership Staff Promotion, Addition to the Team, and New Tech Innovations
by Stephi Wild - Oct 24, 2024

Serino Coyne CEO, Matt Upshaw, has announced new, significant  advances at one of New York’s leading advertising and marketing agencies. Learn more about the developments here!

Matthew Serino, Founder of Broadway Advertising and Marketing Agency Serino Coyne, Passes Away
by Nicole Rosky - Jun 26, 2023

BroadwayWorld is saddened to report that Matthew Serino, founder of Broadway advertising and marketing agency Serino Coyne, passed away last week. 

Jennifer Ashley Tepper's THE UNTOLD STORIES OF BROADWAY, VOLUME 4 to be Released in March
by Chloe Rabinowitz - Jan 29, 2021

Dress Circle Publishing has announced the release of THE UNTOLD STORIES OF BROADWAY, VOLUME 4, the latest in a series by historian and producer Jennifer Ashley Tepper. The book will be available on Tuesday, March 9 to commemorate the one-year anniversary of the 2020-2021 Broadway shutdown.

Women's Mentorship Program, an Initiative From NYU's Tisch School of the Arts and Serino Coyne, Goes Virtual For Fall 2020
by Chloe Rabinowitz - Oct 27, 2020

The NYU Tisch School of the Arts’ Department of Drama and the live entertainment advertising agency Serino Coyne have announced the return of the Women’s Mentorship Program, an initiative that pairs female students interested in arts management with some of New York’s top female cultural leaders.

Photo Coverage: Manhattan Theatre Club Celebrates Nancy Coyne at Spring Gala
by Jennifer Broski - May 14, 2019

Just last night, Manhattan Theatre Club presented its annual Spring Gala at Cipriani 42nd Street (110 East 42nd Street). This year's event honored Serino Coyne Founder and Chairman Nancy Coyne for being a tireless advocate for the arts and featured performances by the casts of many of the most acclaimed musicals on Broadway including Ain't Too Proud, Be More Chill, Beetlejuice, The Cher Show, Choir Boy, Hadestown, King Kong, Pretty Woman, and Tootsie. 

Wake Up With BWW 5/13: Outer Critics Circle Award Winners Announced, and More!
by Stephi Wild - May 13, 2019

Good morning, BroadwayWorld! Kick off a new week by catching up on the latest Broadway news!

MTC to Honor Nancy Coyne at 2019 Spring Gala
by Julie Musbach - Apr 15, 2019

Manhattan Theatre Club will present its annual Spring Gala on Monday, May 13 at Cipriani 42nd Street (110 East 42nd Street). This year's event will honor Serino Coyne Founder and Chairman Nancy Coyne for being a tireless advocate for the arts.

NYU Tisch School of the Arts and Serino Coyne Team Up for Women's Mentorship Program
by Nicole Rosky - Feb 21, 2019

The NYU Tisch School of the Arts' Department of Drama and live entertainment advertising agency Serino Coyne are proud to announce they have teamed up to create the Women's Mentorship Program, an initiative that pairs female-identifying students interested in arts management with some of New York's top female cultural leaders.

Photo Flash: Disney Theatricals and The Actor's Fund Partner for WOMEN'S DAY ON BROADWAY
by A.A. Cristi - Mar 13, 2018

Disney Theatrical Productions and Frozen have partnered with The Actors Fund to celebrate International Women's Day with two special events: 'Women's Day on Broadway: Celebrating Stories By, For & About Women,' a free symposium that took place this week at The St. James Theatre and a special performance of Frozen to benefit The Actors Fund and its Phyllis Newman Women's Health Initiative.  

Moderators & Panelists Announced For Women's Day on Broadway
by Stephi Wild - Mar 1, 2018

Disney Theatrical Productions and Frozen have partnered with The Actors Fund to celebrate International Women's Day with two special events: "Women's Day on Broadway: Celebrating Stories By, For & About Women," a free symposium that will take place at The St. James Theatre and a special performance of Frozen to benefit The Actors Fund and its Phyllis Newman Women's Health Initiative. The events aim to highlight the importance of a continued investment in the encouragement and mentorship of women that is crucial to establishing and maintaining gender equality in the Broadway community.

BWW Interview: Rick Elice Talks JERSEY BOYS at State Theatre NJ 10/13 to 10/15
by Marina Kennedy - Oct 13, 2017

State Theatre New Jersey has an exciting schedule of Broadway shows this season on the New Brunswick stage. Kicking off the line-up is the New Jersey Premiere of 'Jersey Boys' from October 13 to October 15. Broadwayworld.com had the fascinating opportunity to interview Rick Elice, who co-wrote the book for 'Jersey Boys' along with Marshall Brickman.

Jennifer Ashley Tepper Celebrates THE UNTOLD STORIES OF BROADWAY, VOLUME 3 at Drama Book Shop Today
by BWW News Desk - Dec 1, 2016

Dress Circle Publishing will celebrate their new book THE UNTOLD STORIES OF BROADWAY, VOLUME 3 - the latest in a series by acclaimed historian and producer Jennifer Ashley Tepper - with a special event at The Drama Book Shop (250 West 4oth Street in Manhattan) today, December 1 at 5:30 PM.

Jennifer Ashley Tepper to Celebrate THE UNTOLD STORIES OF BROADWAY, VOLUME 3 at Drama Book Shop
by BWW News Desk - Nov 21, 2016

Dress Circle Publishing will celebrate their new book THE UNTOLD STORIES OF BROADWAY, VOLUME 3 - the latest in a series by acclaimed historian and producer Jennifer Ashley Tepper - with a special event at The Drama Book Shop (250 West 4oth Street in Manhattan) on Thursday, December 1 at 5:30 PM.

Open Book: JERSEY BOYS' Co-Bookwriter Rick Elice's Journey From Actor To Tony-Nominated Author
by Michael Dale - May 30, 2016

A chance meeting at an opening night party changed the career of a young actor.

Second Stage Theatre Will Honor Producer David Stone at 37th Anniversary Gala
by Nicole Rosky - Jan 12, 2016

Second Stage Theatre's 37th Anniversary Gala celebration will honor Producer DAVID STONE, celebrating his ongoing 12 year relationship with the Off-Broadway Company.  The evening's Honorary Chair is James M. Nederlander and the Co-Chairs are Marc Platt, Patrick Catullo, and Nancy Coyne.  The gala evening, which will be directed by James Lapine, will be held on Monday, May 2, 2016 at Cipriani 42nd Street.  The evening's entertainment, which will feature stars who have appeared in Stone's productions over the years, will be announced at a later date.  This is the first time Second Stage's annual gala will be honoring a Broadway producer.

Broadway Marketing Agency Serino/Coyne Announces New Leadership Team and Plans to Relocate to Madison Avenue
by Nicole Rosky - Nov 19, 2015

 Serino/Coyne, the nation's leading live-entertainment marketing agency, today added new members to its leadership team, each representing critical roles for the future of the firm. Serino/Coyne CEO Angelo Desimini announced the appointments to underscore the firm's desire to continue delivering powerful marketing and business strategies for its clients as they work together to deliver top notch entertainment to audiences around the world. In addition, the agency will be relocating to a new space on Madison Avenue, in the heart of the advertising industry.