Marie Clayton

Nielsen Revolutionizes How Product Placements in Programs are Measured and Valued
by Macon Prickett - Feb 6, 2018

Nielsen (NYSE: NLSN) announced today the launch of Nielsen Branded Integration Intel, an innovative solution that seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand and advertisers recognize that branded integrations are a valuable way to reach consumers, many have lacked the tools and understanding needed to accurately compare, measure and ultimately monetize their true value.