Prime Perspective: The New Front Door to Sports: Redefining the Path to Fandom at NBA Corporate Headquarters

Join Amazon and the NBA at NBA Headquarters for Prime Perspective: The New Front Door to Sports: Redefining the Path to Fandom, an intimate evening exploring the forces reshaping sports fandom with performances by acclaimed New York City violinist Dr. Edward W. Hardy.

Prime Perspective will bring together a curated group of senior women across sports, media, advertising, technology, leagues, agencies, and brands around one central question: How do we create the next generation of sports fans? The evening will feature a moderated conversation exploring how culture, creators, streaming, commerce, AI, and athlete storytelling are creating new pathways into fandom — and what those shifts mean for the future of sports.

Featured speakers include Sarah Iooss (Director, Global Agency & Global Twitch, Amazon Ads), Samira Panah Bakhtiar (General Manager of Media & Entertainment, Games, and Sports at Amazon Web Services, AWS), Sara Zuckert (Senior Vice President, Head of NBA App), Phil Cook (Chief Marketing Officer, WNBA), and Cosmina Schulman (Principal, Sports & RMG, Amazon | Moderator).

Details for this invitation-only event:

Tuesday, September 22, 2026 | 5:30–7:30 PM ET

NBA Corporate Headquarters, 645 Fifth Avenue, New York, NY 10022