NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
NBC's TODAY Top GMA in Key Demo for 72 Straight Weeks
by Caryn Robbins - May 16, 2017
NBC News' TODAY was the number-one morning show topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 72 straight weeks in the key demo...
by Caryn Robbins - May 16, 2017
NBC News' TODAY was the number-one morning show topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 72 straight weeks in the key demo...
NBC's TODAY Tops GMA in Key Demo for 71 Straight Weeks
by Caryn Robbins - May 09, 2017
NBC News' TODAY was the number-one morning show topping ABC's “Good Morning America” by wide margins once again in the key demo A25-54....
by Caryn Robbins - May 09, 2017
NBC News' TODAY was the number-one morning show topping ABC's “Good Morning America” by wide margins once again in the key demo A25-54....
NBC's TODAY is No. 1 for 20 Straight Months; Best Streak in Over 4 Years
by Caryn Robbins - May 02, 2017
NBC News' TODAY was the number-one morning show for the month of April topping ABC's “Good Morning America” once again in the key demo A25-54....
by Caryn Robbins - May 02, 2017
NBC News' TODAY was the number-one morning show for the month of April topping ABC's “Good Morning America” once again in the key demo A25-54....
NBC's TODAY is No 1 Morning Show; Topping GMA Again in Key Demo
by Caryn Robbins - April 25, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 69 straight weeks in the key demo...
by Caryn Robbins - April 25, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 69 straight weeks in the key demo...
NBC's TODAY Was No. 1 Morning Show; Tops GMA in Key Demo
by Caryn Robbins - April 18, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 68 straight weeks in the key demo (84 of 85 weeks), its best streak in more than four years....
by Caryn Robbins - April 18, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 68 straight weeks in the key demo (84 of 85 weeks), its best streak in more than four years....
TODAY Tops GMA in the Key Demo for 66 Straight Weeks, Best Streak in More Than 4 Years
by A.A. Cristi - April 04, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 66 straight weeks in the key demo (82 of 83 weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached fi...
by A.A. Cristi - April 04, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 66 straight weeks in the key demo (82 of 83 weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached fi...
NBC's TODAY is No. 1 in Key Demo, Topping 'GMA'
by Caryn Robbins - April 04, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 66 straight weeks in the key demo (82 of 83 weeks), its best streak in more than four years....
by Caryn Robbins - April 04, 2017
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 66 straight weeks in the key demo (82 of 83 weeks), its best streak in more than four years....
NBC's TODAY Wins 6th Straight Quarter in Key Demo
by Caryn Robbins - March 28, 2017
NBC News' TODAY posted big wins as the number-one morning show last week, for the month of March, and for the first quarter 2017, topping ABC's “Good Morning America” in the key demo 25-54 in all three measures....
by Caryn Robbins - March 28, 2017
NBC News' TODAY posted big wins as the number-one morning show last week, for the month of March, and for the first quarter 2017, topping ABC's “Good Morning America” in the key demo 25-54 in all three measures....
NBC's Wins Ourtright in Total Viewers & All Demos; Tops GMA
by Caryn Robbins - March 21, 2017
NBC News' TODAY was the number-one morning show last Monday, topping ABC's “Good Morning America” in total viewers and all demos....
by Caryn Robbins - March 21, 2017
NBC News' TODAY was the number-one morning show last Monday, topping ABC's “Good Morning America” in total viewers and all demos....
NBC's TODAY is No. 1 Morning Show for the Week Topping GMA
by Caryn Robbins - March 07, 2017
NBC News' TODAY was the number-one morning show for the week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 62 straight weeks in the key demo...
by Caryn Robbins - March 07, 2017
NBC News' TODAY was the number-one morning show for the week topping ABC's “Good Morning America” once again in the key demo A25-54. TODAY has now won 62 straight weeks in the key demo...
NBC's TODAY is No. 1 for 60 Weeks Straight; Tops GMA in Key Demo
by Caryn Robbins - February 22, 2017
NBC News' TODAY was once again the number-one morning show last week topping ABC's “Good Morning America” in the key demo A25-54....
by Caryn Robbins - February 22, 2017
NBC News' TODAY was once again the number-one morning show last week topping ABC's “Good Morning America” in the key demo A25-54....
NBC's TODAY is No. 1 Morning Show Once Again; Tops GMA in Key Demo
by Caryn Robbins - February 14, 2017
NBC News' TODAY was once again the number-one morning show last week topping ABC's “Good Morning America” in the key demo A25-54....
by Caryn Robbins - February 14, 2017
NBC News' TODAY was once again the number-one morning show last week topping ABC's “Good Morning America” in the key demo A25-54....
NBC's TODAY Wins December in Total Viewers & Key Demo
by Caryn Robbins - December 28, 2016
NBC News' TODAY was the number-one morning show in total viewers and all demos for the month of December, marking its first non-Olympic monthly win in more than four years...
by Caryn Robbins - December 28, 2016
NBC News' TODAY was the number-one morning show in total viewers and all demos for the month of December, marking its first non-Olympic monthly win in more than four years...
TODAY Style Launches Fresh Content & Kicks Off #WearWhatYouWant Week
by Caryn Robbins - October 17, 2016
TODAY Style is getting a new look. NBC's TODAY has relaunched and refreshed TODAY Style with new original content available on air, online and socially....
by Caryn Robbins - October 17, 2016
TODAY Style is getting a new look. NBC's TODAY has relaunched and refreshed TODAY Style with new original content available on air, online and socially....
NBC's TODAY Wins Monday Outright in Total Viewers and All Demos
by Caryn Robbins - October 04, 2016
NBC News' TODAY was the number-one morning show last Monday topping ABC's “Good Morning America” in total viewers and all demos....
by Caryn Robbins - October 04, 2016
NBC News' TODAY was the number-one morning show last Monday topping ABC's “Good Morning America” in total viewers and all demos....
VIDEO: Zachary Quinto Talks New Film 'Snowden' on TODAY
by - September 13, 2016
Known for playing Spock in the Star Trek reboot films, Zachary Quinto portrays real-life journalist Glenn Greenwald in the biodrama “Snowden.” ...
by - September 13, 2016
Known for playing Spock in the Star Trek reboot films, Zachary Quinto portrays real-life journalist Glenn Greenwald in the biodrama “Snowden.” ...
VIDEO: Grace Gummer Prepped for MR. ROBOT By Watching ‘Housewives’
by - August 25, 2016
Grace Gummer is staring in the second season of “Mr. Robot” along with actor Rami Malek, playing an F.B.I investigator. ...
by - August 25, 2016
Grace Gummer is staring in the second season of “Mr. Robot” along with actor Rami Malek, playing an F.B.I investigator. ...
VIDEO: Kelly Pickler Talks New Season of Reality TV Show on TODAY
by - August 23, 2016
Country singer Kellie Pickler and her husband, singer-songwriter Kyle Jacobs, have a new CMT reality show, “I Love Kellie Pickler.”...
by - August 23, 2016
Country singer Kellie Pickler and her husband, singer-songwriter Kyle Jacobs, have a new CMT reality show, “I Love Kellie Pickler.”...
Willie Geist Announces Exit from NBC's TODAY; Billy Bush to Take Over
by Caryn Robbins - August 22, 2016
Willie Geist officially announced his exit from TODAY this morning. The long-time host will be replaced by TODAY newcomer Billy Bush. ...
by Caryn Robbins - August 22, 2016
Willie Geist officially announced his exit from TODAY this morning. The long-time host will be replaced by TODAY newcomer Billy Bush. ...
NBC's TODAY Wins Ratings Gold with Olympics Coverage
by Caryn Robbins - August 16, 2016
NBC's TODAY scored ratings gold with live broadcasts from Copacabana Beach during the first week of the Rio Olympics. TODAY was the number-one morning program in total viewers and all demos....
by Caryn Robbins - August 16, 2016
NBC's TODAY scored ratings gold with live broadcasts from Copacabana Beach during the first week of the Rio Olympics. TODAY was the number-one morning program in total viewers and all demos....
VIDEO: Ashley Tisdale Talks New Comedy 'Amateur' on TODAY
by - July 28, 2016
Former Disney Channel favorite Ashley Tisdale stopped by TODAY to explain that her role as a prostitute in “Amateur Night” is different from anything she’s done before....
by - July 28, 2016
Former Disney Channel favorite Ashley Tisdale stopped by TODAY to explain that her role as a prostitute in “Amateur Night” is different from anything she’s done before....
VIDEO: Ian Ziering Talks Return to 'Sharknado' Franchise on TODAY
by - July 27, 2016
He stopped by TODAY to share that David Hasselhoff and Tara Reid are back too, despite their apparent deaths in previous installments....
by - July 27, 2016
He stopped by TODAY to share that David Hasselhoff and Tara Reid are back too, despite their apparent deaths in previous installments....
VIDEO: Logan Lerman Talks New film 'Indignation' on TODAY
by - July 27, 2016
Actor Logan Lerman stopped by TODAY to talk about his latest drama “Indignation,” an adaptation of a Philip Roth novel, of which he is executive producer as well as star....
by - July 27, 2016
Actor Logan Lerman stopped by TODAY to talk about his latest drama “Indignation,” an adaptation of a Philip Roth novel, of which he is executive producer as well as star....
NBC's TODAY Wins Week in Demo & Across the Board on Thursday
by Caryn Robbins - July 26, 2016
NBC News' TODAY was the top-rated morning show in the key A25-54 demo during the week of the Republican National Convention, while continuing to shrink the total viewer gap with ABC's “Good Morning America.”...
by Caryn Robbins - July 26, 2016
NBC News' TODAY was the top-rated morning show in the key A25-54 demo during the week of the Republican National Convention, while continuing to shrink the total viewer gap with ABC's “Good Morning America.”...
VIDEO: Mila Kunis Talks Baby No. 2 & New Film 'Bad Moms' on TODAY
by - July 20, 2016
Actress Mila Kunis stopped by TODAY to explain that she has channeled a lot of her own life for her role in the upcoming comedy “Bad Moms.”...
by - July 20, 2016
Actress Mila Kunis stopped by TODAY to explain that she has channeled a lot of her own life for her role in the upcoming comedy “Bad Moms.”...
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