TODAY Tops GMA in the Key Demo for 66 Straight Weeks, Best Streak in More Than 4 Years

By: Apr. 04, 2017
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NBC News' TODAY was the number-one morning show last week topping ABC's "Good Morning America" once again in the key demo A25-54. TODAY has now won 66 straight weeks in the key demo (82 of 83 weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, season to date.

Additionally, TODAY was the number-one morning show for the month of March, the February sweep and for the first quarter of 2017 in the key demo.

TODAY HIGHLIGHTS:

Week of March 27

Net HH
Rtg		 HH
Shr		 P2+
Imps		 P18-49
Rtg		 P18-49
Imps		 P25-54
Rtg		 P25-54
Imps
TODAY 2.87 12 4,015 0.91 1,168 1.28 1,544
CBS THIS MORNING 2.64 11 3,639 0.59 753 0.87 1,046
GOOD MORNING AMERICA 3.13 13 4,240 0.75 966 1.11 1,332

TODAY averaged 1.544 million A25-54 viewers, outperforming GMA by +212,000 (+16%) and CBS by +498,000 (+48%)

  • TODAY has ranked #1 among A25-54 viewers for 66 consecutive weeks (best streak in over four years) and 82 of the last 83 weeks
  • Compared to the same week last season, TODAY's advantage over GMA was up 36% (+212,000 vs. +156,000 last year)
  • TODAY delivered a 1.28 A25-54 rating, +0.17 points ahead of GMA and +0.41 points more than CBS

TODAY averaged 1.168 million A18-49 viewers, +202,000 (+21%) more than GMA and +415,000 (+55%) higher than CBS

  • TODAY's 0.91 A18-49 rating led GMA by +0.16 points and CBS by +0.32 points

TODAY averaged 4.015 million total viewers, leading CBS THIS MORNING by +376,000 (+10%)

Season-to-date:

TODAY ranks #1 among A25-54 viewers and A18-49 viewers

  • TODAY's A25-54 and A18-49 leads over GMA have reached five-year highs

TODAY DIGITAL HIGHLIGHTS:

TODAY reached more consumers than GMA on Yahoo with over 40 million unique visitors turning toTODAY.com in February for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 38 consecutive months (47 out of the last 48), TODAY.com has reached more mobile consumers than GMA on Yahoo.TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 4.3x GMA on Yahoo's mobile visitor number in February 2017.

Image courtesy of NBC.



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