NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
TODAY Continues to Close Ratings Gap with GOOD MORNING AMERICA
by Tyler Peterson - October 23, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. TODAY closed the total viewer gap with GMA for the third straight week and showed the most total viewer growth among the morning news shows gaining 102k week-to-week. TODAY was the number-one morning show in A25-54 on Mond...
by Tyler Peterson - October 23, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. TODAY closed the total viewer gap with GMA for the third straight week and showed the most total viewer growth among the morning news shows gaining 102k week-to-week. TODAY was the number-one morning show in A25-54 on Mond...
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 16, 2014
NBC's TODAY continues to gain momentum and deliver significant ratings growth. For the week of October 6, TODAY posted its narrowest total viewer and A25-54 viewer gaps with GMA in five weeks....
by Caryn Robbins - October 16, 2014
NBC's TODAY continues to gain momentum and deliver significant ratings growth. For the week of October 6, TODAY posted its narrowest total viewer and A25-54 viewer gaps with GMA in five weeks....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 09, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. Year-to-date, TODAY has narrowed the total viewer gap with GMA by 9% versus the same period last year....
by Caryn Robbins - October 09, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. Year-to-date, TODAY has narrowed the total viewer gap with GMA by 9% versus the same period last year....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 03, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%....
by Caryn Robbins - October 03, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 02, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%....
by Caryn Robbins - October 02, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%....
NBC's TODAY Cuts Total Viewer Gap with GMA
by Caryn Robbins - September 25, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth....
by Caryn Robbins - September 25, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth....
VIDEO: Cyndi Lauper & Sara Bareilles Team for 'Truly Brave' Music Video to Fight Pediatric Cancer
by Caryn Robbins - September 25, 2014
TODAY's Hoda Kotb teamed up with Tony Award winner Cyndi Lauper (Broadway's Kinky Boots) and Sara Bareilles, who mashed up their hits 'True Colors' and 'Brave' to create a song to raise money for the fight against pediatric cancer....
by Caryn Robbins - September 25, 2014
TODAY's Hoda Kotb teamed up with Tony Award winner Cyndi Lauper (Broadway's Kinky Boots) and Sara Bareilles, who mashed up their hits 'True Colors' and 'Brave' to create a song to raise money for the fight against pediatric cancer....
Paula Deen Set for Exclusive TV Interview Today
by TV News Desk - September 23, 2014
Paula Deen returns to NBC's TODAY live today, September 23. This is Deen's first television interview since her last tearful visit to TODAY in June 2013, after the scandal that rocked her empire. Deen will discuss what she has learned since then, what has changed, and what's next for her....
by TV News Desk - September 23, 2014
Paula Deen returns to NBC's TODAY live today, September 23. This is Deen's first television interview since her last tearful visit to TODAY in June 2013, after the scandal that rocked her empire. Deen will discuss what she has learned since then, what has changed, and what's next for her....
Paula Deen Set for Exclusive TV Interview on TODAY, Today
by Caryn Robbins - September 22, 2014
Paula Deen returns to NBC's TODAY live tomorrow, today, September 23. This is Deen's first television interview since her last tearful visit to TODAY in June 2013, after the scandal that rocked her empire....
by Caryn Robbins - September 22, 2014
Paula Deen returns to NBC's TODAY live tomorrow, today, September 23. This is Deen's first television interview since her last tearful visit to TODAY in June 2013, after the scandal that rocked her empire....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 18, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of September 8, TODAY posted its biggest total viewer audience in nearly four months...
by Caryn Robbins - September 18, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of September 8, TODAY posted its biggest total viewer audience in nearly four months...
One Direction to Celebrate New Album 'Four' on TODAY SHOW 11/17
by Matt Tamanini - September 12, 2014
Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort. Kicking off the bands album release week, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson will join the TODAY sho...
by Matt Tamanini - September 12, 2014
Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort. Kicking off the bands album release week, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson will join the TODAY sho...
ONE DIRECTION to Debut Songs from New Album 'Four' on NBC's 'Today', 11/17
by Caryn Robbins - September 12, 2014
Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort....
by Caryn Robbins - September 12, 2014
Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 11, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. TODAY beat GMA in the key demo A25-54 by a giant 346k last Friday marking its biggest single-day demo win over GMA since the Sochi Olympics....
by Caryn Robbins - September 11, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. TODAY beat GMA in the key demo A25-54 by a giant 346k last Friday marking its biggest single-day demo win over GMA since the Sochi Olympics....
Meredith Vieira, Tom Brokaw & More Set for TODAY's 'Homecoming Week', Beg. Today
by TV News Desk - September 08, 2014
All next week on NBC's TODAY, familiar faces will be gracing Studio 1A. Meredith Vieira, Brian Williams, Tom Brokaw and Maria Shriver will join TODAY as guest co-anchors filling in for new mom Savannah Guthrie, who is on maternity leave....
by TV News Desk - September 08, 2014
All next week on NBC's TODAY, familiar faces will be gracing Studio 1A. Meredith Vieira, Brian Williams, Tom Brokaw and Maria Shriver will join TODAY as guest co-anchors filling in for new mom Savannah Guthrie, who is on maternity leave....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 05, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 25, TODAY posted its biggest A25-54 audience in three months...
by Caryn Robbins - September 05, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 25, TODAY posted its biggest A25-54 audience in three months...
TODAY Closes Ratings Gap with GOOD MORNING AMERICA
by Tyler Peterson - August 28, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 18, TODAY posted its narrowest total viewer margin with GMA in seven weeks (since the week of 6/30/14). TODAY has cut the total viewer gap with GMA for four straight weeks....
by Tyler Peterson - August 28, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 18, TODAY posted its narrowest total viewer margin with GMA in seven weeks (since the week of 6/30/14). TODAY has cut the total viewer gap with GMA for four straight weeks....
Ariana Grande Leads Guests on TODAY SHOW 8/25-29
by Matt Tamanini - August 22, 2014
Ariana Grande performs live on the TODAY plaza. Betty Who performs live on TODAY. Seth Meyers, Adrien Brody, Jennifer Aniston, Patricia Clarkson also guest....
by Matt Tamanini - August 22, 2014
Ariana Grande performs live on the TODAY plaza. Betty Who performs live on TODAY. Seth Meyers, Adrien Brody, Jennifer Aniston, Patricia Clarkson also guest....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - August 21, 2014
NBC's TODAY continues to gain momentum and narrow the competitive ratings gaps. For the week of August 11....
by Caryn Robbins - August 21, 2014
NBC's TODAY continues to gain momentum and narrow the competitive ratings gaps. For the week of August 11....
VIDEO: TODAY's Savannah Guthrie Begins Maternity Leave with Big Send-Off
by Caryn Robbins - August 11, 2014
'I'm so excited,' gushed TODAY show anchor Savannah Guthrie as she said good bye to the morning show to begin her official maternity leave....
by Caryn Robbins - August 11, 2014
'I'm so excited,' gushed TODAY show anchor Savannah Guthrie as she said good bye to the morning show to begin her official maternity leave....
NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - August 07, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of July 28, TODAY posted its biggest total viewer and A25-54 deliveries in one month (since the week of 6/30/14)....
by Caryn Robbins - August 07, 2014
NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of July 28, TODAY posted its biggest total viewer and A25-54 deliveries in one month (since the week of 6/30/14)....
NBC's TODAY Continues to Post Ratings Gains
by Caryn Robbins - July 31, 2014
NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54....
by Caryn Robbins - July 31, 2014
NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54....
NBC's TODAY to Present THIS IS 50 Week-Long Series, Beg. 8/3
by Caryn Robbins - July 31, 2014
All next week, NBC's TODAY is celebrating life at 50 – what it looks like, what it feels like, and why it is fabulous....
by Caryn Robbins - July 31, 2014
All next week, NBC's TODAY is celebrating life at 50 – what it looks like, what it feels like, and why it is fabulous....
NBC's TODAY Tightens Ratings Race with GMA
by Caryn Robbins - July 18, 2014
NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....
by Caryn Robbins - July 18, 2014
NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....
NBC's TODAY Posts Closest Gap with GMA Since Olympics
by Caryn Robbins - July 11, 2014
NBC's TODAY continues to tighten the morning news race posting its closest total viewer gap with GMA since the Winter Olympics in Sochi....
by Caryn Robbins - July 11, 2014
NBC's TODAY continues to tighten the morning news race posting its closest total viewer gap with GMA since the Winter Olympics in Sochi....
NBC's TODAY Cuts Gap with GMA for 2nd Quarter
by Caryn Robbins - July 03, 2014
NBC's TODAY continues to gain momentum and deliver solid ratings growth. For the second quarter of 2014, TODAY gained 50k in total viewers...
by Caryn Robbins - July 03, 2014
NBC's TODAY continues to gain momentum and deliver solid ratings growth. For the second quarter of 2014, TODAY gained 50k in total viewers...
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