NBC's TODAY Tightens Ratings Race with GMA

NBC's TODAY Tightens Ratings Race with GMA

NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers. Through the week of July 7, TODAY gained nearly 350k in total viewers versus last season. TODAY also posted growth in the key demos A25-54 and A18-49.

During the first two weeks of the third quarter, TODAY narrowed the total viewer gap with GMA versus the same period last year. Season-to-date, TODAY ranks as the #1 morning news broadcast in all A18-49 ratings.


TODAY averaged 4.038 million total viewers, +42% (+1,193,000) ahead of CBS This Morning

TODAY delivered 1.483 million A25-54 viewers, +84% (+679,000) more than CBS

TODAY's 1.2 A25-54 rating beat CBS by +71% (+5 tenths)

TODAY averaged 1.188 million A18-49 viewers, more than doubling CBS by +121% (+651,000)
TODAY's 0.9 A18-49 rating led CBS by +125% (+5 tenths)

For the first two weeks of 3Q, TODAY narrowed the total viewer gap with GMA versus last year by 3%

TODAY continues to deliver the largest morning news growth versus last season in total viewers, increasing +7% or +346,000 viewers.

TODAY is also posting increases versus last season in rating W/M/A18-49 (+13%/+13%/+18%), and rating W/A25-54 (+5%/+6%)

TODAY continues to be the #1 morning news program season-to-date in all 18-49 demo ratings

Ratings Data:

Week of July 7

Program HH
Rtg HH
Shr P2+
Imps P25-54
Rtg P25-54
TODAY 3.1 13 4,038 1.2 1,483
CBS THIS MORNING 2.1 9 2,845 0.7 804
GMA 3.6 15 4,864 1.5 1,800

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.