The Power of Sisterhood and Social Good: How the Ebrahimi Sisters Are Rewriting the Influencer Playbook

Written by Tom White

Kimya and Kiyana Ebrahimi are bringing collaboration, creativity, and authenticity within an industry that has always focused on perfection and competition. As sisters and digital content creators, they have combined their talents to build an elevated presence across  TikTok, where their joint following is 1M+.

Their story is all about resilience, family values, and a mission to empower others through content. This duo is redefining what it means to be influencers within this digital world.

Kimya first ventured into content creation after leaving her marketing job at the age of 24. On the other hand, Kiyana naturally followed suit as the vision and values aligned. They started producing thrift-focused videos, GRWM-style content, and trend-relevant posts that highlighted personal expression over consumerism.

Their sibling bond is more than personal; it is strategic. Kimya said that they have always done everything together. Whether styling secondhand finds or sharing affirmations, their dual energy adds authenticity and relatability that aligns with their audience.

Most influencers focus on branding and polished aesthetics, but the Ebrahimi sisters have always prioritized authenticity. Their content includes fashion accessibility, beauty tips, family fun, and the importance of showing up as you are. They proved that influence does not need to be loud; it can be thoughtful, intentional, and community-driven.

Kimya’s “No Makeup Movement” became a moment of cultural change. They promoted sustainability, empowerment, and familial connection by posting side-by-side thrift hauls and sister-style challenges.

One of the sisters’ biggest strengths is their commitment to community. Their comment sections are less about fandom and more about connection—viewers offering advice, cheering each other on, or sharing stories. The sisters frequently engage with their followers and make space for conversations that extend beyond likes and metrics.

They have hosted live sessions and campaigns on everything from career paths to confidence. Their authenticity stands out in each interaction because their audience is part of it.

Kimya and Kiyana bring exceptional skills to their creative process. Kimya focuses on content vision and narrative with her marketing background and editorial mindset. Kiyana enhances the aesthetic and brand presentation with a strong eye for visuals and aesthetics.

Their success is a direct result of their shared decision-making and mutual respect. Each campaign or video idea is aligned with their values and adds value to their audience. The sisters are not just content creators; they are collaborators in every sense of the word.

Kimya gained 400M+ annual views across TikTok, Instagram, and YouTube, with Instagram drawing in 185K followers and YouTube 60.5+ subscribers. This is not the numbers that define them, but the consistent use of their platform to do good.

They have committed to using their reach responsibly, from promoting sustainable fashion to raising awareness about unrealistic beauty standards. They have even started discussions around self-worth, career fears, and how young women can navigate the influencer space without losing themselves.

Their collaborative tone also makes them ideal brand partners for values-aligned companies. Recent examples include Kimya’s brand trip with YSL Beauty. It was proof that high-caliber brands are recognizing the realistic creators.

Kimya is preparing to expand her presence on YouTube. They are developing long-term brand partnerships and hope to co-create a line of sustainable products—combining fashion, beauty, and lifestyle elements under one umbrella.

They are considering hosting real-life events that foster sisterhood, support, and creative growth. They want to take what they have built online and bring it into the real world. They envision creating experiences that mirror the encouragement found in their digital spaces, from empowerment panels to community styling sessions.

Kimya dreams of hitting one million on each platform. More importantly, she wants her work to reflect the idea that it’s never too late to chase your goals. She shared: "I started seriously at 24, and by 27, I have built a life I never imagined possible."

The Ebrahimi sisters’ story is unique because their success is built on shared experience and mutual support. In a world where influencers often compete for the spotlight, they have shown that collaboration leads to a deeper impact.

Their story is a testament to the strength found in shared purpose and the potential of content when it is guided by care. By blending social values with creativity and kinship, Kimya and Kiyana are proving that the future of influence is collaborative, inclusive, and something real.

Photo Credit: Kimya and Kiyana Ebrahimi