CBS THIS MORNING was the only network morning show to post year-to-year increases in adults 25-54 and women 25-54 and has cut the gap with its competitors, according to Nielsen live plus same day ratings for the week ending July 12, 2019.
CBS THIS MORNING with Gayle King, Anthony Mason and Tony Dokoupil narrowed the total viewer gap by 17% with ABC's "Good Morning America" and by 9% with NBC's "Today." For the week, CTM was up +1% with adults 25-54 and +8% with women 25-54 when compared to the same week a year ago. For that same period, "Today" is down -16% in adults 25-54 and -18% in women 25-54, while "GMA" is down -11% in 25-54 and -7% in women 25-54. CBS THIS MORNING also cut the gap with both ABC and NBC adults 25-54 and women 18-49 and 25-54 when compared to the same week a year ago. With adults 25-54, "CTM" cut the gap by 39% with "Today" and 31% with "GMA." CTM cut the gap with women 18-49 by 26% with "Today" and 31% with "GMA." And with women 25-54, "CTM" cut the gap by 42% with "Today" and 25% with "GMA."Videos