NBCUniversal Telemundo Enterprises Teams with Latin WE for 2nd Annual Hispanic Influencer Summit

Following a successful inaugural event in 2014, NBCUniversal Telemundo Enterprises' Digital and Emerging Business division today announced its "2nd Annual Hispanic Influencer Summit," taking place at Maná Wynwood in Miami, FL on Friday, November 6, leading up to the iHeartRadio Fiesta Latina event on November 7. More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

"These influencers comprise of some of the best and brightest minds in social media, talented producers of the type of creative content that we always strive to create for TELEMUNDO, and their vision constantly inspires us to push the envelope and set higher standards for ourselves," said Peter Blacker, EVP, Digital Media and Emerging Businesses, NBCUniversal Telemundo Enterprises. "We value this annual event as a way to give back to the influential minds that are shaping the way U.S. Hispanics interact online and connect them to the industry's top brands in a forum that will yield benefits for everyone."

The event, organized in partnership with LatinWE, the premier Hispanic talent management and entertainment marketing firm in the U.S., will kick off with a fireside chat with singer Becky G and feature keynotes from top social brands like Facebook, Instagram, Snapchat, Twitter and YouTube. Telemundo novela star Gaby Espino, NBC UNIVERSO's Yarel Ramos and more stars will lead workshops. There will be presentations from Sofia Vergara for Ninja coffee MAKERS and Disney on upcoming films. Don Q Rum will host an interactive tribute to CELIA Cruz connected to TELEMUNDO's new hit show Celia. In addition, Neutrogena will introduce its upcoming social campaign and YouNow will highlight new technology. The summit will also include roundtable discussions moderated by representatives from emerging platforms like Pinterest, Giphy, Phhhoto and much more.

"Young influencers with their social media and digital platforms have become a powerful community that is changing the rules of the marketing and entertainment worlds, opening all sorts of new opportunities for brands and products. LatinWE is proud to represent these clients that reach millions of fans directly, allowing the firm to operate as a media company with a unique rapport with potential consumers. This event is a great way to showcase and celebrate the exciting opportunities of the influencer movement," stated Luis Balaguer CEO and co-founder of LatinWE.

The summit will conclude with the influencers at the iHeartRadio Fiesta Latina on Saturday, November 7, 2015 from the AmericanAirlines Arena in Miami, an event celebrating the best in Latin music with an amazing line-up of soon to be announced performers. Highlights from the iHeartRadio Fiesta Latina will air on Telemundo on Sunday, November 15 at 8pm/7c.

About NBCUniversal Telemundo Enterprises:

NBCUniversal is the leading media company reaching over 90% of Hispanics in the U.S. every month, in English and Spanish, across all its video platforms. NBCUniversal Telemundo Enterprises encompasses the company's Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal's networks and platforms including TELEMUNDO, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 52 broadcast and MVPD affiliates in the US and Puerto Rico; NBC UNIVERSO, a modern general entertainment cable channel for Latinos, offering a thrilling mix of exclusive premium sports, signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company's new multi-format, multi-platform production studio.