BTG Announces Restructuring & Expansion of Marketing and PR Department

Artistic Director/CEO Kate Maguire has announced the restructuring and expansion of the Marketing and PR department for the newly formed Berkshire Theatre Group effective immediately.

This restructuring includes the promotion of Rebecca Brighenti to Marketing & PR Director of Berkshire Theatre Group. Ms. Brighenti who has been the Marketing and PR Director of The Colonial Theatre in Pittsfield will take control of the organizations entire marketing program which now includes all four stages. The Berkshire Theatre Group performs and presents in Pittsfield at The Colonial Theatre, in Stockbridge at the BTF's Fitzpatrick Main Stage and the Unicorn Theatre, and in Lenox on the Neil Ellenoff Stage in collaboration with The Mount.

Brighenti has over 12 years experience in sales, marketing and public relations including development and creation of the Colonials public relations, sales and marketing department. She oversaw the Colonial's branding and has overseen ticket revenue areas since the theatre's re-opening in the fall of 2006.

Joining the existing Berkshire Theatre Group Marketing Department, which includes Marketing and PR Director Rebecca Brighenti, Graphic Designer Natalia Bystrianyk and Web Manager Eric Taylor, are two new professionals, Colleen Hughes and Noah Weiss.

Ms. Hughes is taking on the role of Marketing and PR Associate for Berkshire Theatre Group. She recently graduated from Skidmore College with a Bachelor of Science in Theatre and just completed a summer internship in the Berkshire Theatre Group's marketing department.

Mr. Weiss is joining the company as Sales and Programming Associate for Berkshire Theatre Group. Weiss graduated from Oberlin College in 2009 and has worked previously as an administrative assistant at Tisbury Tours in Lenox and as a saxophone teacher at Berkshire Music School. He is an experienced musician having worked with many local and regional artists including Billy Keane and the Misdemeanor Outlaws & Barefoot Truth as well as his own quartet.

In addition to Hughes and Weiss, Kali Baba McConnell will be joining the Berkshire Theatre Group as Technical Consultant. Also, Ms. Liz Uchtman, who previously worked in the summer months as a Box Office Associate with Berkshire Theatre Festival will assume the year round position of Ticket Office Coordinator.

According to Ms. Maguire, "As we near the completion of this historic year as a merged group, our goal is to continue to strengthen and expand our work with our region. Rebecca Brighenti is a terrific manager and passionate about our theatres. Her experience in the area and with the Colonial is not only invaluable, but has been a significant part of our success. The impact of our work this past year was enormous. From acclaimed and celebrated productions like The Who's Tommy, Sylvia, Dutch Masters, Snow White and the Seven Dwarfs and The Wizard of Oz to sold out and ground breaking presentations like Talib Kweli, Ron White, The Cake Boss and Word x Word, this past summer laid the ground work for our future. The new marketing team is poised to reach out to our region both locally and nationally to spread the word that the Berkshire Theatre Group is the home for great entertainment and extraordinary performances."

About Berkshire Theatre Group
The Colonial Theatre, founded in 1903, and Berkshire Theatre Festival, founded in 1928, are two of the oldest cultural organizations in the Berkshires. Having united in November of 2010 under the helm of Artistic Director and CEO Kate Maguire, these two institutions are providing the Berkshires and beyond with the finest in live theatre, music, dance and the visual arts on three stages in Stockbridge, MA and Pittsfield, MA. The Fitzpatrick Main Stage (408 seats), cataloged by the National Register of Historic Places, was originally designed and built by Stanford White as the Stockbridge Casino in 1888. The intimate Unicorn Theatre (122 seats) is a home for emerging artists and new theatrical ideas. The Colonial in Pittsfield (800 seats) re-opened in August of 2006, following a $21 million restoration, and boasts pristine acoustics, classic gilded age architecture and state-of-the-art technical systems. Together they serve over 100,000 patrons per year and reach over 10,000 students through their educational and outreach programs. For more information on BTF call (413) 298-5536 and on The Colonial call (413) 448-8084. To purchase tickets, call (413) 997-4444 or (413) 298-5576 or go online to www.berkshiretheatre.org or www.thecolonialtheatre.org.

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