NBC Wins October 15-21st in Primetime Ratings

By: Oct. 23, 2018
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NBC Wins October 15-21st in Primetime Ratings

NBC has won the primetime ratings week of Oct. 15-21 in adults 18-49, led by the #1 show overall, the #1 drama, the #1 alternative series and the #1 new series, according to "live plus same day" viewership figures from Nielsen Media Research.

NBC's week was paced by the #1 primetime telecast in 18-49 and total viewers, "Sunday Night Football," and also featured in 18-49 the #1 drama, "This Is Us"; the top two alternative shows, the Monday and Tuesday editions of "The Voice"; and the #1 new show (excluding ABC's "Roseanne" reboot, "The Conners"), "Manifest."

In 18-49, "SNF" ranked #1 among primetime Big 4 telecasts in 18-49, "This Is Us" finished #5, Monday's "Voice" ranked #7, Tuesday's "Voice" finished #9, "Manifest" ranked #12 and "Chicago Fire" tied for #16. Rankings exclude sports pre- and post-game shows.

NBC has now ranked #1 or tied for #1 in adults 18-49 for all four weeks this season and, extending back into the summer, the last 19 weeks in a row.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 (including a tie in men 18-34). In total viewers, NBC is running within just 144,000 viewers of CBS (8.7 million vs. 8.8 million), NBC's closest position to CBS at this point in the season in 17 years, since NBC held the lead at this point in 2001.

Week 4 Averages

Adult 18-49 Rating, "live plus same day," Oct. 15-21

NBC...1.7

Fox...1.3

CBS...1.1

ABC...1.0

CW...0.3

Total Viewers

CBS...7.6 million

NBC...7.2 million

ABC...4.7 million

Fox...4.3 million

CW...1.1 million

Season-to-Date Averages

Adult 18-49 Rating, "Most Current"

NBC...2.1

Fox...1.8

CBS...1.4

ABC...1.3

CW...0.3

Total Viewers

CBS...8.8 million

NBC...8.7 million

Fox...5.9 million

ABC...5.8 million

CW...0.9 million

NBC highlights for the week of Oct. 15-21:

Monday

NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in 18-49 and total viewers. NBC's "The Voice" and "Manifest" are the #1-2 shows of the night on the Big 4 in 18-49, total viewers and most other key categories.

"The Voice" (1.9 rating in 18-49, 10.0 million viewers overall from 8-10 p.m. ET) finished as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure. Week to week, "The Voice" maintained 100% in 18-49 (1.9 vs. 1.9) and increases by +4% in total viewers (9.986 million vs. 9.557 million).

"Live Plus Three Day" Ratings: "The Voice" increased by +17% in 18-49 (from a 1.95 rating to a 2.29) and +1.5 million viewers overall (10.0 million to 11.5 million) going from "live plus same day" Nielsens to L+3.

"Live Plus Seven Day" Ratings: Monday's "The Voice" has grown by +25% in 18-49 rating going from L+SD to L+7 (from a 2.05 to a 2.56) and +2.1 million viewers overall (9.9 million to 12.0 million). When projected seven-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 3.03.

Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.

"Manifest" (1.5 rating in 18-49, 7.5 million viewers overall from 10-11 p.m. ET) ranked as the #2 show of the night on the Big 4 in 18-49, total viewers and most other key measures, behind only "The Voice." "Manifest" won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures, topping "The Good Doctor" in 18-49 by +36% (1.5 vs. 1.1) and "Bull" by +88% (1.5 vs. 0.8). "Manifest" grew week to week in total viewers (7.5 million vs. 7.4 million) and beat NBC's average in the timeslot last season by +50% in 18-49 (1.5 vs. 1.0, L+SD non-sports) and +2.9 million persons or +63% in total viewers (7.5 million vs. 4.6 million). L+3: "Manifest" grew by +87% in 18-49 (from a 1.50 rating to a 2.80) and +4.9 million viewers overall (7.5 million to 12.4 million) going from L+SD to L+3, for the biggest lift of the night in 18-49 rating and total viewers. L+7: "Manifest" has increased by +97% in 18-49 rating going from L+SD to L+7 (from a 1.97 to a 3.89) and more than +7.7 million viewers overall (9.4 million to 17.2 million). When projected seven-day non-linear viewing is included, the "Manifest" 18-49 rating increases to a 5.14. Upscale: "Manifest" is generating a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night among the Big 4 networks in adults 18-49 and every other key demographic.

"The Voice" (1.8 rating in 18-49, 9.0 million viewers overall from 8-9 p.m. ET) maintained a full 100% week to week in 18-49 (1.8 vs. 1.8) and 98% in total viewers (9.0 million vs. 9.2 million),despite competition this week from ABC's premieres of "The Conners" and "The Kids Are Alright." For its second half-hour from 8:30-9 p.m., "Voice" ranked #1 in the half-hour versus ABC's series debut of "The Kids Are Alright" in nine of nine key demographics -adults, men and women 18-34, 18-49 and 25-54. L+3: "Voice" increased by +17% in 18-49 (1.75 to 2.04) and +1.3 million viewers overall (9.0 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has grown by +26% in 18-49 rating going from L+SD to L+7 (from a 1.99 to a 2.51) and +2.0 million viewers overall (9.6 million to 11.6 million). With the addition of projected seven-day non-linear ratings, the Tuesday "Voice" 18-49 figure grows to a 2.96. Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes.

"This Is Us" (2.2 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) won the timeslot among the Big 4 in nine of nine key demographics, including a +120% margin among those nets in adults 18-49 (2.2 vs. 1.0 each for CBS and ABC in the hour). "Us" retained 96% week to week in 18-49 (2.2 vs. 2.3) and grew in total viewers (8.919 million vs. 8.908 million). On a highly competitive night, "Us" finished as the #1 show of the night on the Big 4 networks in women 18-49 and adults, men and women 18-34. L+3: "This Is Us" grew by +54% in 18-49 (2.20 to 3.39) and +3.8 million viewers overall (8.9 million to 12.7 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: "This Is Us" is increasing by +71% in 18-49 rating (from a 2.69 to a 4.59) and +5.7 million viewers overall (9.7 million to 15.4 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the "Us" 18-49 rating increases to a 6.33. Upscale: "This Is Us" is generating powerful high-income and high-education audiences, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 143 among adults 18-49 with four or more years of college, to rank #3 on the Big 4 networks.

"New Amsterdam" (1.2 rating in 18-49, 6.3 million viewers overall from 10:01-11 p.m. ET) ranked as the #1 drama in the timeslot in adults 18-49, beating the series premiere of "The Rookie" by +20% in 18-49 (1.2 vs. 1.0) and "NCIS: New Orleans" by +50% (1.2 vs. 0.8), and tied as the #2 drama of the night in 18-49 with "NCIS," behind only "This Is Us." L+3: "New Amsterdam" increased by +77% in 18-49 (1.19 to 2.11) and +3.8 million viewers overall (6.3 million to 10.1 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night in total viewers. L+7: "New Amsterdam" has grown by +80% in 18-49 rating (from a 1.69 to a 3.04) and +5.6 million viewers overall (7.9 million to 13.5 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the "New Amsterdam" 18-49 rating increases to a 3.86. Upscale: "New Amsterdam" is attracting a strong upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, "Superstore" is indexing at a 117.

Wednesday

NBC won Wednesday in total viewers, growing +1.9 million persons or +34% versus the same Wednesday last year (7.5 million vs. 5.6 million on Oct. 18, 2017). NBC's margin of victory for the night was +1.8 million viewers or +32% (7.5 million vs. 5.7 million for #2 CBS). NBC has won the first four consecutive Wednesdays of the new season among the Big 4 networks in total viewers for the first time in 16 years, since the fall of 2002 In adults 18-49, NBC ranked #2 for the night among the Big 4, up from a year-ago #4 finish, and in adults 25-54, NBC tied for #1.

"Chicago Med" (1.2 rating in 18-49, 7.7 million viewers overall from 8-9 p.m. ET) won the timeslot in total viewers, topping "Empire," "Survivor" and ABC's comedies, and ranked as the #2 show of the night on the Big 4 in total viewers, behind only "Chicago Fire." L+3: "Med" grew by +45% in 18-49 (1.24 to 1.80) and +2.5 million viewers overall (7.7 million to 10.2 million) going from L+SD to L+3. L+7: "Med" is increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.20) and +3.7 million viewers overall (8.3 million to 12.0 million). When projected seven-day non-linear viewing is included, the "Med" 18-49 rating increases to a 2.54.

"Chicago Fire" (1.3 rating in 18-49, 7.9 million viewers overall from 9-10 p.m. ET) ranked as the #1 most-watched telecast of the night and won its timeslot among the broadcast networks in total viewers, adults 18-49 and adults 25-54. L+3: "Fire" was up +52% in 18-49 (1.28 to 1.95) and more than +2.7 million viewers overall (7.9 million to 10.6 million) going from L+SD to L+3 Nielsens. L+7: "Chicago Fire" is growing by +64% in 18-49 rating (from a 1.28 to a 2.10) and more than +3.3 million viewers overall (8.1 million to 11.4 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the "Fire" figure increases to a 2.48 in 18-49.

"Chicago P.D." (1.1 rating in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, prevailing.among those dramas by a +38% margin in adults 18-49 (1.1 vs. 0.8 for "A Million Little Things") and in total viewers by +2.6 million persons or +58% (7.0 million vs. 4.4 million for "Criminal Minds"). L+3: "P.D." grew by +59% in 18-49 (1.15 to 1.83) and more than +2.8 million viewers overall (7.0 million to 9.8 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: "Chicago P.D." is increasing by +93% in 18-49 rating this season going from L+SD to L+7 (from a 1.18 to a 2.28) and +4.2 million viewers overall (7.5 million to 11.7 million). With the addition of projected seven-day non-linear ratings, the "P.D." figure grows to a 2.65.

Thursday

"Superstore" (0.9 rating in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET) grew +13% week to week in 18-49 (0.9 vs. 0.8) and +5% in total viewers (3.2 million vs. 3.0 million). The 0.9 equals "Superstore's" top 18-49 rating since March 22 (1.1). L+3: "Superstore" increased by +48% in 18-49 (0.86 to 1.27) and +979,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: "Superstore" is growing by +58% in 18-49 rating going from L+SD to L+7 (from a 0.91 to a 1.44). When projected non-linear seven-day viewing is included, the "Superstore" 18-49 rating increases to a 2.23. Upscale: "Superstore" is attracting a strong upscale audience this season, indexing at a 121 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, "Superstore" is indexing at a 124.

"The Good Place" (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and virtually 100% in total viewers (2.703 million vs. 2.708 million). L+3: "The Good Place" grew by +77% in 18-49 going from L+SD to L+3 (0.82 to 1.45) and +1.4 million viewers overall (2.7 million to 4.1 million). L+7: "The Good Place" has increased by +79% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.95 to a 1.70) and by more than +1.8 million viewers overall (3.1 million to 4.9 million). With the addition of projected seven-day non-linear ratings, the "Good Place" figure grows to a 2.63. Upscale: "The Good Place" is generating powerful high-income and high-education audiences this season, indexing at a 141 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #2 among primetime entertainment shows on the Big 4 networks, and a 155 among adults 18-49 with four or more years of college to rank #1.

"Will & Grace" (0.9 rating in 18-49, 3.4 million viewers overall from 9-9:31 p.m. ET) was up +13% week to week in 18-49 (0.9 vs. 0.8). Versus its lead-in, "Will & Grace" was also up +13% in 18-49 (0.9 vs. 0.8) and +24% in total viewers (3.4 million vs. 2.7 million). L+3: "Will & Grace" increased by +74% in 18-49 (0.87 to 1.51) and more than +1.9 million viewers overall (3.4 million to 5.3 million) going from L+SD to L+3 Nielsens. L+7: "Will & Grace" has grown by +94% in 18-49 rating this season going from L+SD to L+7 (0.99 to a 1.92) and more than +2.7 million viewers overall (4.0 million to 6.7 million). With the addition of projected seven-day non-linear ratings, the "Will & Grace" 18-49 average increases to a 2.34. Upscale: "Will & Grace" is delivering powerful high-income and high-education audiences, indexing at a 136 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 142 among adults 18-49 with four or more years of college, to rank #4.

"I Feel Bad" (0.6 rating in 18-49, 2.2 million viewers overall from 9:31-10 p.m. ET) grew +0.1 of a point or +20% week to week in 18-49 (0.6 vs. 0.5). L+3: "I Feel Bad" grew by +33% in 18-49 going from L+SD to L+3 (0.58 to 0.77) and +597,000 viewers overall (2.2 million to 2.8 million). Upscale: "I Feel Bad" is generating a strong upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Bad" is indexing at a 124.

"Law & Order: SVU" (1.0 rating in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) ranked as the #1 drama of the night on the Big 4 networks in adults 18-49, finishing #1 among entertainment programs in the 10-11 p.m. time period in adults 18-49, adults 25-54 and most other key demos with a +43% margin in adults 18-49 among the ABC-CBS-NBC dramas (1.0 vs. 0.7 each for "S.W.A.T." and "How to Get Away With Murder"). "SVU" grew +11% week to week in 18-49 (1.0 vs. 0.9). L+3: "SVU" grew by +81% in 18-49 (0.99 to 1.79) and +2.5 million viewers overall (4.0 million to 6.5 million) going from L+SD to L+3 Nielsens. L+7: "SVU" has grown by +104% this season in 18-49 rating going from L+SD to L+7 (from a 1.04 to a 2.12) and +3.3 million viewers overall (4.8 million to 8.1 million). When projected seven-day non-linear viewing is included, the "SVU" 18-49 rating increases to a 2.63.

Friday

"Blindspot" averaged a 0.4 rating in 18-49 and 2.5 million viewers overall from 8-9 p.m. ET

L+3: "Blindspot" grew by +61% in 18-49 (0.51 to 0.82) and +1.4 million viewers overall (2.9 million to 4.3 million) going from L+SD to L+3 Nielsens. L+7: Last season, "Blindspot" increased by +94% in 18-49 rating going from L+SD to L+7 (from a 0.62 to a 1.20) and more than +2.0 million viewers overall (3.3 million to 5.3 million). Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, Friday's "Blindspot" is delivering a 117 index.

"Dateline NBC" (0.6 rating in 18-49, 1.0 in adults 25-54, 3.8 million viewers overall from 9-11 p.m. ET) was the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday's "Dateline" increased by +28% in 18-49 (0.72 to 0.92) and 930,000 viewers overall (4.4 million to 5.3 million) going from L+SD to L+3 Nielsens. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday's "Dateline" is also indexing at a 114.

Sunday

NBC Sports coverage of Cincinnati Bengals-Kansas City Chiefs "Sunday Night Football" (5.1 rating in 18-49, 16.0 million viewers overall from 8:23-11:25 p.m. ET) ranked #1 versus the Big 4 competition for the night in all key ratings measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.



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