NBC Sports Group Sets Streaming Record with Over 2.1 Million Unique Users
By: Tyler Peterson Feb. 21, 2014
Friday's "TV Everywhere" authenticated live stream of the Olympic men's ice hockey semifinal between the United States and Canada, which Team Canada won 1-0, generated more than 2.1 million unique users (2,122,447) - the most unique users ever for any NBC Sports Digital stream, topping NBC's non-authenticated Super Bowl XLVI in February 2012 (2.105 million uniques). The 2.122 million unique users is believed to be the largest "TV Everywhere" authenticated streaming audience in U.S. history.
"In conjunction with our MVPD partners, we're proud to provide compelling live streams, such as today's record-setting game, that are advancing 'TV Everywhere' across the entire industry," said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. Friday marks the third consecutive day with a record-setting live streaming performance for NBC Sports Digital -- Thursday's U.S.-Canada women's gold medal game was the previous most streamed authenticated game in the history of NBC Sports Digital and most-streamed Olympics event ever (1.2 million unique users on NBCOlympics.com and the NBC Sports Live Extra app); Wednesday's U.S.-Czech Republic men's quarterfinal hockey game was also previously the most-streamed Olympic event ever (798,337 uniques). NBCOlympics.com and the NBC Sports Live Extra app will continue to live stream events with wide interest over the final weekend of the Winter Games, including Team USA's bronze medal men's hockey game vs. Finland at 10 a.m. ET on Saturday, the Canada-Sweden gold medal men's hockey game at 7 a.m. ET on Sunday, and the Winter Games Closing Ceremony at 11 a.m. ET on Sunday.· Last night's Primetime Olympics on NBC (8-11:19 p.m. ET) averaged 20.3 million viewers and a 12.2 household rating/20 share. The comparable second Thursdays of the past two Winter Olympics averaged 22.9 million viewers with a 13.6 household rating/23 share for the 2010 Vancouver Games and 25.7 million viewers with a 15.8 household rating/24 share for the 2006 Torino Games.
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