'SUPERMARKETISM!' The Musical Comedy. at Brighton Fringe 2025: The Caxton Arms

SUPERMARKETISM! brings musical comedy & a religious cult to The Caxton Arms for Brighton Fringe.

"A comedy show that’s akin to a rave in your supermarket!"

Following successful runs at Brighton Fringe 2024, Faversham Fringe, and Leicester Comedy Festival 2025, ’SUPERMARKETISM!’ is back with a trolley full of laughs. 

An absurd dance & gospel music themed comedy that ventures deep into the peculiarities of the British supermarket. Think late-night-supermarkets, vegan cheese, intergalactic subway sandwiches, and the dark reality of meal deals.

Touring music & sketch comedy duo Dom Virgo & Matt Dearlove perform a host of character sketches and belting soulful music that tackle the supermarket from multiple angles with religious-like fervour, reflecting the current pitfalls and insanity of modern day living.

Comparisons drawn by audience reviews:
Flight of the Concords, The Mighty Boosh & Meatloaf .

Promotional Video:

https://www.youtube.com/shorts/VAxwR7-Z14E

 About the Performers 

Dom Virgo, is a musician, writer-performer, who started out in his early teens on the London DJ circuit before turning his hand to writing music and live performance. A skilled improviser of music, character and voice comedy. He has a husky-sexual-belting soulful singing voice that transcends people into a state of shivering ecstasy. 

Matt Dearlove, trained actor and improviser on the London Improv scene has been performing since he could say the word ‘Ma-ma’. He isn’t afraid of the high notes, his voice purrs like a finely tuned leopard. Prone to working up a sweaty funk on stage.