Parents have overwhelmingly decided that they, not the government, should be in charge of what their children see on television. TV Watch believes that empowering parents is important to ensuring children view shows consistent with their age, values and culture. At the same time, recent data from the Kaiser Family Foundation suggests most youth have no rules about how much time they can spend with the television. The TV Watch campaign is intended to raise awareness about the options parents have.
"We don't believe in the government making decisions about what we can and cannot see on television, but we do believe it is important to help parents ensure their children's television viewing is consistent with their age, values and culture," said Jim Dyke, Executive Director of TV Watch. "We hope this campaign will give parents some simple options."The "Parents Say kNOw" campaign encourages parents to KNOW the ratings which help them make informed decisions and are associated with every television program. It also encourages them to KNOW the tools, whether it's the V-chip built into the television or other blocking technologies.According to the same Kaiser study, approximately two-thirds of young people say the TV is usually on during meals, and seven out of 10 have a TV in their bedroom. For parents who want additional control, TV Watch is suggesting they commit to turn off the TV during meal times and take the television out of the bedroom.Videos