NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
TODAY Posts Closest A25-54 Viewer Gap with GMA in Nearly Two Months
by Caryn Robbins - March 28, 2013
NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. For the week of March 18, TODAY posted a 2.1 rating in A25-54 (1.9 million) tying with GMA for first place....
by Caryn Robbins - March 28, 2013
NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. For the week of March 18, TODAY posted a 2.1 rating in A25-54 (1.9 million) tying with GMA for first place....
TODAY Continues to Post Mild Ratings Growth
by Tyler Peterson - March 21, 2013
For the week of March 11, NBC's TODAY continues to post growth. For the third consecutive week, TODAY has narrowed the total viewer gap with GMA. Over the past 11 weeks (12/31/12 - 3/17/13), TODAY has narrowed the demo gap with GMA by 43% (43,000) versus the prior STD period. TODAY has placed first ...
by Tyler Peterson - March 21, 2013
For the week of March 11, NBC's TODAY continues to post growth. For the third consecutive week, TODAY has narrowed the total viewer gap with GMA. Over the past 11 weeks (12/31/12 - 3/17/13), TODAY has narrowed the demo gap with GMA by 43% (43,000) versus the prior STD period. TODAY has placed first ...
THE TODAY SHOW Posts 4th Consecutive Win with Key Adult Demo
by Tyler Peterson - February 07, 2013
NBC's TODAY was the number-one morning show for the week of January 21 in the key demo A25-54 and was the only morning program to post week-to-week gaines in total viewers (+40k). TODAY also continues to post notable long term growth in the key demo and total viewers. Over the past five weeks, TOD...
by Tyler Peterson - February 07, 2013
NBC's TODAY was the number-one morning show for the week of January 21 in the key demo A25-54 and was the only morning program to post week-to-week gaines in total viewers (+40k). TODAY also continues to post notable long term growth in the key demo and total viewers. Over the past five weeks, TOD...
TODAY Scores Ratings Victory; Draws Most Viewers Since Election Week 2012
by Tyler Peterson - January 31, 2013
NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. Over the past four weeks, TODAY has led GMA by +34k viewers in A25-54, a giant +134% (+133k) turnaround versus the prior STD period, which TODAY had a -99k viewer deficit. TODAY also shrunk the demo gap last wee...
by Tyler Peterson - January 31, 2013
NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. Over the past four weeks, TODAY has led GMA by +34k viewers in A25-54, a giant +134% (+133k) turnaround versus the prior STD period, which TODAY had a -99k viewer deficit. TODAY also shrunk the demo gap last wee...
NBC's TODAY is No. 1 Morning Show in Key 25-54 Demo
by Caryn Robbins - January 17, 2013
NBC's TODAY is the number-one morning show for the second straight week in the key demo A25-54....
by Caryn Robbins - January 17, 2013
NBC's TODAY is the number-one morning show for the second straight week in the key demo A25-54....
TODAY Takes the Week in Key Adult Demo
by Tyler Peterson - January 10, 2013
NBC's 'Today' continues to post long-term growth winning the week in the key demo A25-54. The win marked 'Today's' biggest demo advantage over GMA (+121k) since the week of August 6, 2012 (second week of London Olympics). This was 'Today's' first outright viewer win in the demo since the week of Au...
by Tyler Peterson - January 10, 2013
NBC's 'Today' continues to post long-term growth winning the week in the key demo A25-54. The win marked 'Today's' biggest demo advantage over GMA (+121k) since the week of August 6, 2012 (second week of London Olympics). This was 'Today's' first outright viewer win in the demo since the week of Au...
THE TODAY SHOW Continues to Post Gains in Ratings
by Tyler Peterson - December 13, 2012
NBC's TODAY show continues to post both long-term and short-term growth. TODAY was the only morning program to post gains in total viewers week-to-week and versus its season-to-date average while both GMA and CBS had losses in those categories. TODAY has also narrowed the gap with GMA by 88% in the ...
by Tyler Peterson - December 13, 2012
NBC's TODAY show continues to post both long-term and short-term growth. TODAY was the only morning program to post gains in total viewers week-to-week and versus its season-to-date average while both GMA and CBS had losses in those categories. TODAY has also narrowed the gap with GMA by 88% in the ...
NBC's TODAY SHOW Sweeps Key Demo This Week
by Tyler Peterson - November 30, 2012
For the week of November 19, "Today" won the week in the key demo A25-54 outperforming GMA by +29,000. "Today" posted a 1.7 in rating A25-54, placing first in that category for the fourth consecutive week. Compared to its 4Q'12/season-to-date average, "Today" posted gains in rating A25-54, rating W2...
by Tyler Peterson - November 30, 2012
For the week of November 19, "Today" won the week in the key demo A25-54 outperforming GMA by +29,000. "Today" posted a 1.7 in rating A25-54, placing first in that category for the fourth consecutive week. Compared to its 4Q'12/season-to-date average, "Today" posted gains in rating A25-54, rating W2...
THE TODAY SHOW Posts Big Demo Wins for the Week of Nov. 12
by Tyler Peterson - November 26, 2012
For the week of November 12, TODAY was number one in the key demo A25-54 on Monday, Tuesday and Wednesday. "Today" posted a 1.7 in rating A25-54, placing first in that category for the third consecutive week. Compared to its 4Q'12- to-date average, "Today" posted gains in rating A25-54, rating W25-...
by Tyler Peterson - November 26, 2012
For the week of November 12, TODAY was number one in the key demo A25-54 on Monday, Tuesday and Wednesday. "Today" posted a 1.7 in rating A25-54, placing first in that category for the third consecutive week. Compared to its 4Q'12- to-date average, "Today" posted gains in rating A25-54, rating W25-...
NBC's TODAY Posts Demo Wins
by Caryn Robbins - November 15, 2012
As the presidential election unfolded, more key viewers turned to TODAY. For the week of November 5, TODAY was number one in A25-54 on Monday, Tuesday and Wednesday during the height of the election news....
by Caryn Robbins - November 15, 2012
As the presidential election unfolded, more key viewers turned to TODAY. For the week of November 5, TODAY was number one in A25-54 on Monday, Tuesday and Wednesday during the height of the election news....
Don Nash Named EP of NBC's TODAY
by Caryn Robbins - November 15, 2012
Veteran TODAY show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...
by Caryn Robbins - November 15, 2012
Veteran TODAY show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...
Don Nash Named Executive Producer of THE TODAY SHOW
by Tyler Peterson - November 14, 2012
Veteran "Today" show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...
by Tyler Peterson - November 14, 2012
Veteran "Today" show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...
NBC's TODAY Presents 'Coming to America' Series, Beginning Today, 11/12
by TV News Desk - November 12, 2012
NBC's TODAY will present an historic television event with a new series, "Coming to America Today." Beginning today, November 12, 'Today' will highlight the journeys of four people trying to become American citizens....
by TV News Desk - November 12, 2012
NBC's TODAY will present an historic television event with a new series, "Coming to America Today." Beginning today, November 12, 'Today' will highlight the journeys of four people trying to become American citizens....
TODAY Closes in on GOOD MORNING AMERICA
by Tyler Peterson - November 02, 2012
For the week of October 22, "Today" cut into "Good Morning America's" lead by 13% (77,000) compared to the first four weeks of the season. This marked "Today's" narrowest A25-54 gap to "GMA" since the week of September 10, 2012. "Today" was up in homes (+3%) and rating W18-49 (+7%) week-to-week. V...
by Tyler Peterson - November 02, 2012
For the week of October 22, "Today" cut into "Good Morning America's" lead by 13% (77,000) compared to the first four weeks of the season. This marked "Today's" narrowest A25-54 gap to "GMA" since the week of September 10, 2012. "Today" was up in homes (+3%) and rating W18-49 (+7%) week-to-week. V...
Matt Schaub Featured on NFL TODAY, 9/30
by TV News Desk - September 30, 2012
THE NFL ON CBS, home of Super Bowl XLVII and broadcasting its 53rd year of the NFL, continues its 2012 NFL season today, Sept. 30 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 NOON-1:00 PM, ET)....
by TV News Desk - September 30, 2012
THE NFL ON CBS, home of Super Bowl XLVII and broadcasting its 53rd year of the NFL, continues its 2012 NFL season today, Sept. 30 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 NOON-1:00 PM, ET)....
NBC's TODAY Set to Drop Co-Host Ann Curry
by Caryn Robbins - June 21, 2012
The New York Times reports that NBC is preparing to drop co-host Ann Curry from the TODAY show. The veteran newswoman replaced Today anchor Meredith Vieira a year ago....
by Caryn Robbins - June 21, 2012
The New York Times reports that NBC is preparing to drop co-host Ann Curry from the TODAY show. The veteran newswoman replaced Today anchor Meredith Vieira a year ago....
NBC's TODAY to Present Week-Long 'Mom's Rule' Celebration
by Caryn Robbins - May 07, 2012
One day is not enough to celebrate Mom. That's why TODAY has kicked off a week-long extravaganza dedicated to all the ways "Moms Rule." During "Moms Rule" week, viewers can visit TODAY.com's special Mother's Day section to find heart-warming stories about moms from across the country, gift guides, c...
by Caryn Robbins - May 07, 2012
One day is not enough to celebrate Mom. That's why TODAY has kicked off a week-long extravaganza dedicated to all the ways "Moms Rule." During "Moms Rule" week, viewers can visit TODAY.com's special Mother's Day section to find heart-warming stories about moms from across the country, gift guides, c...
Justin Bieber Among Performers Set for TODAY's 2012 'Summer Concert Series'
by Caryn Robbins - April 23, 2012
This summer, NBC's TODAY is the morning music destination, celebrating 17 years of bringing together the hottest hit-makers. On Friday, May 18 fans will certainly scream "Yeah!" when Usher kicks off the 2012 "Toyota Concert Series on Today." In his first-ever "Today" concert, the seven-time Grammy a...
by Caryn Robbins - April 23, 2012
This summer, NBC's TODAY is the morning music destination, celebrating 17 years of bringing together the hottest hit-makers. On Friday, May 18 fans will certainly scream "Yeah!" when Usher kicks off the 2012 "Toyota Concert Series on Today." In his first-ever "Today" concert, the seven-time Grammy a...
Carole King to Perform on NBC's TODAY Show, 4/10
by Caryn Robbins - April 06, 2012
Guy Pearce, Carole King, Christina Applegate, Marishka Hargitay, Ricky Gervais, Adam Levine and Pauly D are among the upcoming guests on NBC's TODAY....
by Caryn Robbins - April 06, 2012
Guy Pearce, Carole King, Christina Applegate, Marishka Hargitay, Ricky Gervais, Adam Levine and Pauly D are among the upcoming guests on NBC's TODAY....
Jennifer Hudson to Appear on NBC's TODAY
by TV News Desk - January 08, 2012
Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....
by TV News Desk - January 08, 2012
Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....
Jennifer Hudson to Appear on NBC's TODAY, 1/9
by Caryn Robbins - January 05, 2012
Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....
by Caryn Robbins - January 05, 2012
Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....
NBC's TODAY Continues as Number 1 Morning Show
by Caryn Robbins - December 22, 2011
NBC News' TODAY continues as the dominant morning news program spending 836 consecutive weeks in first place. Week-to-week, "Today" posted gains in homes and W18-49. ...
by Caryn Robbins - December 22, 2011
NBC News' TODAY continues as the dominant morning news program spending 836 consecutive weeks in first place. Week-to-week, "Today" posted gains in homes and W18-49. ...
Harry Connick Jr. Among Upcoming Guests on NBC's TODAY
by Caryn Robbins - November 23, 2011
NBC has announced it schedule of upcoming guests on TODAY...
by Caryn Robbins - November 23, 2011
NBC has announced it schedule of upcoming guests on TODAY...
TODAY.com Kicks Off TODAY DIY Style Week
by Caryn Robbins - October 24, 2011
TODAY.com, the online home of America's No. 1 morning program, kicked off TODAY DIY Style Week (October 24-28) today with creative do-it-yourself projects from leading style experts, including TODAY style editor Bobbie Thomas. TODAY DIY Style Week showcases the rise of DIY style and offers viewers '...
by Caryn Robbins - October 24, 2011
TODAY.com, the online home of America's No. 1 morning program, kicked off TODAY DIY Style Week (October 24-28) today with creative do-it-yourself projects from leading style experts, including TODAY style editor Bobbie Thomas. TODAY DIY Style Week showcases the rise of DIY style and offers viewers '...
Running Press to Publish Book on NBC's Today Show
by Kelsey Denette - October 04, 2011
America's favorite morning show turns 60 on January 14, and to pay tribute, Running Press is publishing From Yesterday to TODAY: Six Decades of America's Favorite Morning Show (On sale November 15, 2011, Hardcover), written by Stephen Battaglio, business editor for TV Guide Magazine....
by Kelsey Denette - October 04, 2011
America's favorite morning show turns 60 on January 14, and to pay tribute, Running Press is publishing From Yesterday to TODAY: Six Decades of America's Favorite Morning Show (On sale November 15, 2011, Hardcover), written by Stephen Battaglio, business editor for TV Guide Magazine....
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