The Hub Posts Continued Growth with 3Q Ratings

The Hub Posts Continued Growth with 3Q Ratings

The HUB Network, a destination for kids and their families, demonstrates year-to-year growth in Total Day with key Kid measurements, Persons 2+ and Households for eight consecutive quarters due to the strength of its popular series, including "The Aquabats! Super Show!" from Awesome Forces! Productions; "R.L. Stine's The Haunting Hour: The Series" from Front Street Productions in association with The Hatchery, LLC; "SheZow" from Moody Street Kids and Kick Start Productions, Inc.; "Goosebumps" from Scholastic Media, as well as "Family Game Night" from Hasbro Studios and Zoo Productions; and "My Little Pony Friendship Is Magic," "Littlest Pet Shop," "Transformers Prime Beast Hunters" and "Kaijudo: Clash of the Duel Masters," all from Hasbro Studios. The strength of the HUB Network's Monday through Sunday prime-time movie lineup also contributed to the third quarter growth.

For the ninth consecutive quarter, the HUB Network is tops in co-viewing, an important measurement for advertisers looking to reach families. The HUB was the most co-viewed children's network among Kids 2-11 watching with Adults 18-49.

Below are highlights of the HUB Network's performance for the third quarter 2013.

Daypart Highlights for the Quarter:

· In Total Day, the HUB Network earned year-to-year time period delivery gains among Kids 2-11 (+2%), Girls 2-11 (+8%), Kids 6-11 (+11%), Girls 6-11 (+31%), Persons 2+ (+2%) and Households (+3%).

· In Prime (Monday-Sunday, 8-11 p.m. ET), the HUB Network earned year-to-year time period delivery gains among Kids 2-11 (+40%), Girls 2-11 (+36%), Kids 6-11 (+39%), Girls 6-11 (+33%), Women 18-49 (+3%), Persons 2+ (+15%) and Households (+10%).

Program Highlights for the Quarter (all times ET):

· "The Aquabats! Super Show!" quarterly average (Saturday, 1 p.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+75%).

· The "R.L. Stine's The Haunting Hour: The Series" quarterly average (Saturday, 7 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+18%), Girls 2-11 (+47%), Kids 6-11 (+56%), Girls 6-11 (+87%), Persons 2+ (+6%) and Households (+10%).

· The "SheZow" quarterly average (Saturday, 12:30 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+2%) and Girls 6-11 (+57%).

· The "Goosebumps" quarterly average (Saturday, 5 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+34%), Girls 2-11 (+45%), Kids 6-11 (+48%), Girls 6-11 (+56%), Adults 18-49 (+24%), Women 18-49 (+12%), Adults 25-54 (+32%), Women 25-54 (+25%), Persons 2+ (+35%) and Households (+46%).

· The "Family Game Night" quarterly average (Sunday, 7 p.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+4%).

· The "My Little Pony Friendship is Magic" quarterly average (Saturday, 10:30 a.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+8%).

· The "Littlest Pet Shop" quarterly average (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Girls 2-11 (+7%), Girls 6-11 (+56%) and Adults 25-54 (+4%).

· The "Transformers Prime Beast Hunters" quarterly average (Friday, 7:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+37%), Girls 2-11 (+27%), Kids 6-11 (+134%), Girls 6-11 (+200%), Adults 18-49 (+133%), Women 18-49 (+83%), Adults 25-54 (+119%), Women 25-54 (+78%), Persons 2+ (+71%) and Households (+71%).

· The "Kaijudo: Clash Of The Duel Masters" quarterly average (Friday, 6:30 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+33%) and Girls 6-11 (+33%).

· The Monday-Sunday Primetime movie average (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+60%), Girls 2-11 (+50%), Kids 6-11 (+61%), Girls 6-11 (+50%), Adults 18-49 (+12%), Women 18-49 (+19%), Adults 25-54 (+11%), Women 25-54 (+14%), Persons 2+ (+35%) and Households (+26%).

Co-Viewing:

· Thirty one percent (31%) of the HUB Network's Kids 2-11 watched with an Adult 18-49, ahead of such networks as Disney Channel (17%), Nickelodeon (23%), Cartoon Network (19%), Disney XD (18%) and NickToons (17%).

(Source: The Nielsen Company, program based dayparts, most current, 7/1/13-9/29/13 vs. 6/25/12-9/30/12, growth by delivery, co-viewing in NPower)

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