SABRINA THE TEENAGE WITCH & THE HAUNTING HOUR Debut Strong on The Hub Network
By: Tyler Peterson Oct. 15, 2013
The HUB Network's October lineup of spooky programming gets off to a strong start with the premiere of new series "Sabrina Secrets of a Teenage Witch," which delivered growth in the time period, and the return of "R.L. Stine's The Haunting Hour: The Series," which bested prior season premieres in numerous demographics. Additionally, the HUB Network was the number one children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49.
Program Performance Details
The series premiere of "Sabrina: Secrets of a Teenage Witch" (Saturday, 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+124%), Girls 2-11 (+139%), Kids 6-11 (+53%), Girls 6-11 (+48%), Adults 18-49 (+400%), Women 18-49 (+410%), Adults 25-54 (+248%), Women 25-54 (+233%), Persons 2+ (+192%) and Households (+117%).
The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the prior season's premiere with Girls 2-11 (+17%), Girls 6-11 (+28%), Women 18-49 (+28%) and Women 25-54 (+19%).
The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the season two premiere with Kids 2-11 (+126%), Girls 2-11 (+237%), Kids 6-11 (+79%), Girls 6-11 (+296%), Adults 18-49 (+144%), Women 18-49 (+1740%), Adults 25-54 (+138%), Women 25-54 (+400%), Persons 2+ (+123%) and Households (+80%).
The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the season one premiere with Kids 2-11 (+110%), Girls 2-11 (+220%), Kids 6-11 (+100%), Girls 6-11 (+280%), Women 18-49 (+46%), Women 25-54 (+23%), Persons 2+ (+35%) and Households (+57%).
The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the year ago time period average with Kids 2-11 (+118%), Girls 2-11 (+300%), Kids 6-11 (+131%), Girls 6-11 (+375%), Adults 18-49 (+47%), Women 18-49 (+197%), Adults 25-54 (+37%), Women 25-54 (+186%), Persons 2+ (+67%) and Households (+37%).
Co-Viewing Details
Thirty nine percent (39%) of the HUB Network's Kids 2-11 watched with an Adult 18-49, ahead of all children's networks, including Disney Channel (19%), Nickelodeon (25%), Cartoon Network (22%), Disney XD (20%) and NickToons (19%).
(Source: The Nielsen Company, program based dayparts, most current, 10/7/13-10/13/13 vs. 10/8/12-10/14/12 & 10/1/11 & 12/25/10, growth by delivery, co-viewing from NPower)
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