Paramount Pictures Unveils New Logo in Celebration of the Studio's 100th Anniversary

Paramount Pictures today unveiled a new company logo that commemorates the studio's 100^th Anniversary in show business. The new logo can be seen on the new Tom Cruise starrer, MISSION: IMPOSSIBLE – GHOST PROTOCOL. The movie will open in IMAX and on other premium large format screens on Friday, December 16th and in theatres everywhere on December 21st.

The studio's first logo, a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was created in 1916. The 100^th Anniversary logo was created by Devastudios, Inc.

Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wording about the 100^th anniversary will be removed from the logo, with the rest of the design remaining in use.