New GUINNESS WORLD RECORDS Set in NY's Times Square; truTV to Air

Three new GUINNESS WORLD RECORDS(R) achievements were set Wednesday in New York's Times Square, where truTV set up the Guinness World Records(R) Unleashed Arena. World-renowned sculptor Andy Gertler set a record for the World's largest marshmallow mosaic, using 14,400 marshmallows for a finished picture - a 100-square-foot depiction of Good Morning America's Sam Champion. Ashrita Furman set a new record by catching the most hardboiled eggs by mouth in under one minute, with his total of 58 eggs more than doubling the previous record of 25. And Samuel Jackson (no relation to the actor) set a new record for Fastest 20-meter butt scoot, clocking in at 20.41 seconds.

Gertler appeared on ABC News' GMA Live this morning to talk about his new world record. He and Good Morning America host Josh Elliott then surprised Champion by Revealing Gertler's record-setting portrait of the weather anchor.

The arena was open from 2-9 p.m. yesterday to build anticipation for new episodes of truTV's hit series Guinness World Records Unleashed, which returns tonight at 8 p.m. (ET/PT). Series host Dan Cortese was on-hand for the fun yesterday, along with series commentators Zach Selwyn & Liz Smith, GUINNESS WORLD RECORDS adjudicator Stuart Claxton and the stars of such truTV series as Impractical Jokers, Hardcore Pawn, Lizard Lick Towing and Killer Karaoke. In addition, there was a demonstration by speed-reader and viral video personality Trisha Paytas, who will attempt to break the record for Being the world's fastest talker in tonight's episode of Guinness World Records Unleashed.

truTV's hit series Guinness World Records Unleashed features daring and fearless record hopefuls as they attempt to secure their place in history by breaking some truly outrageous world records. The series premiered on truTV in February, averaging more than 1.3 million viewers and ranking as one of ad-supported cable's Top 3 programs in its timeslot with key demos.

Guinness World Records Unleashed is produced for truTV by High Noon Entertainment (Tough Love, Cake Boss, Hurricane Hunters), with High Noon Entertainment's Jim Berger, Burt Kearns and Fred Birckhead serving as executive producers with Guinness World Records' Rob Molloy.

About GUINNESS WORLD RECORDS

GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book has gone on to become one of the biggest-selling copyright titles of all time, selling over 2.7 million copies a year. Since its launch nearly 60 years ago over 130 million copies - including 400,000 ebooks - have been sold in 20 languages, in more than 100 countries. The internationally renowned brand is also available across a number of platforms; Guinness World Records global television shows are watched by 750 million viewers annually, over 390,000 users subscribe to GWR's two dedicated Youtube channels, the global website receives 12 million viewers annually, and the brand has 1.25 million fans on Facebook. In 2013, Officially Amazing(R) became the registered trademark of Guinness World Records Limited.

About High Noon Entertainment

High Noon Entertainment, one of America's largest unscripted production companies, is currently in production on series and development projects for networks including truTV, VH1, TLC, AMC, REELZ, Tr3s, Weather, Animal Planet, Travel Channel and Discovery, with a slate that includes: TLC's Cake Boss and Next Great Baker, VH1's Tough Love, and Travel Channels Trip Flip. In 2013 High Noon was acquired by ITV.

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at The Real World through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Impractical Jokers, Guinness World Records(R) Unleashed, Lizard Lick Towing, Killer Karaoke, Upload with Shaquille O'Neal, Storage Hunters, Full Throttle Saloon, South Beach Tow, World's Dumbest... and Operation Repo. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.