LAST JEDI Stirs Social Media Frenzy - Nears One Million Mentions in a Week

LAST JEDI Stirs Social Media Frenzy - Nears One Million Mentions in a Week

As Star Wars fans gear up for the premiere of the Last Jedi, they are taking to social media to feed their excitement. Overall, there have been nearly one million mentions of the Last Jedi over the last week and more than 3.6 million over the last month, according to international social media analytics firm Talkwalker.

Over the past 30 days, the peak came on November 17, with Star Wars' own channels and actors driving the buzz with more than 175,000 mentions in social media, Talkwalker reported. This Instagram post revealed Galaxy Edge's planet on Walt Disney World's StarTours ride and garnered more than 150,000 likes:

December 2 was another peak with more than 158,000 social posts. This Instagram video on Dec. 2 marked two weeks until premiere date with more than 380,000 views.

This tweet from Last Jedi actor John Boyega totaled 26,000 reactions.

The third recent peak came yesterday (Dec. 6) as the premiere date continues to draw close with nearly 160,000 social posts, thanks in part to a Red Carpet event in Tokyo, according to Talkwalker.

This Tweet from Fall Out Boy's Pete Wentz, who is apparently a Star Wars fanboy, attracted more than 10,000 reactions and captured many fans' feelings about the movie.

The Top Emojis and Top 10 hashtags over the last week: (see below)

Over the past week, Rey is number one character hashtag (#ReyDay with 20,698 mentions, #Rey with 6,923) followed by Darth Vader (with 13,040 mentions). The actress who plays Rey, Daisy Ridley is the third most popular hashtag (#DaisyRidley with 12,535 mentions). Main villain Kylo Ren has 6,812 mentions (#kyloren) while Luke Skywalker also garnered mentions (6,783 for #lukeskywalker) in the past week, Talkwalker reported.

Top tweets are pretty focused on Mark Hamill who is quite active on Twitter!

Mark Hamill: This Tweet totaled more than 100,000 mentions.

This Tweet from the Star Wars Account garnered more than 85,000 reactions.

Director Rian Johnson Tweeted this plea to his fans, with more than 50,000 reactions.

Another Tweet from Hamill, who surprised fans at the Star Tours attraction at Disneyland attracted more than 47,000 reactions, while the Star Wars official account also posted this video and totaled another 38,000 plus reactions.

About Talkwalker: Talkwalker ( is one of the world's leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker's state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

Photo Credit: Star Wars Official Facebook Page

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