Polaroid Fotobar Opens Las Vegas Location at The LINQ

Polaroid Fotobar will open its Las Vegas flagship retail location at The LINQ, a retail, dining and entertainment district currently in development by Caesars Entertainment in February 2014.

Polaroid Fotobar is the first of its kind, fun and experiential retail destination that is changing the paradigm of how people "liberate" their photos and turn them into innovative and memorable products. The two-level Las Vegas location will encompass 8,500-square-feet and feature a first floor retail environment as well as The Polaroid Museum on the second floor.

The fun, interactive and educational museum will be suitable for all ages and will convey the 75-year history of Polaroid and how its founder, Edwin Land, impacted not just the modern imaging industry, but set the course for the future of instant and collaborative sharing which ultimately led to today's world of social media. With an extensive collection of rare artifacts, art and advertising courtesy of the Polaroid Company Historical Collection at MIT, the museum will trace Polaroid from the early years through today while featuring many photographic works from several prominent Polaroid photographers which helped solidify Polaroid as the iconic well-known brand it is today. In addition, the 4,500-square-foot museum will also serve as a vibrant event space that can be used for corporate and private functions of up to 300 people.

In addition to the Unique Features of the Las Vegas location, Polaroid Fotobar also offers the ability to instantly print your pictures wherever they may reside utilizing the Polaroid Classic Border Logo format in five different sizes. In addition, customers can turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, stone, metal, bamboo and more.

"We are thrilled to partner with Caesars Entertainment and open our newest location in Las Vegas, a place where more exciting memories are made and captured in photos than probably anywhere else on earth," said Warren Struhl, Founder and CEO of this innovative store concept. "While more pictures will be taken this year than all of modern day history combined, there has never been a simple way for people to liberate their photos from their smartphones, cameras and social platforms to create something physical that can be displayed on a wall, desk or shelf. With the opening of our Las Vegas location, people will not only be able to create something tangible out of their favorite Las Vegas moments and memories, but they will also be invited to a fun and unique destination with the addition of our Polaroid museum."

"The Las Vegas Polaroid Fotobar store is truly an embodiment of the Polaroid brand and our rich 75-year history," said Scott W. Hardy, President and CEO of Polaroid. "Just like our other Polaroid Fotobar stores, the Las Vegas location allows consumers to experience the self-expression, creativity and fun of the Polaroid brand. The store's Polaroid museum also allows guests to immerse themselves in our brand's rich history and draw inspiration from past works of art for a truly unique experience."

Polaroid Fotobar will join 32 trend-setting tenants and the world's largest observation wheel, the High Roller, at The LINQ, a pedestrian-friendly street that will redefine the Las Vegas visitor experience at the center of The Strip.

"From the High Roller to the central plaza and in all the distinctive tenant spaces, The LINQ will offer dynamic backdrops for our visitors' photos," said Jon Gray, vice president and general manager of The LINQ. "We are excited to see our guests utilize Polaroid Fotobar's technology to bring these moments to life."

Discover more at www.polaroidfotobar.com. Follow our journey and share with us on Twitter @Fotobar and PolaroidFotobar on Facebook and Instagram.

About Polaroid Fotobar

Founded in 2012, Polaroid Fotobar is the first of its kind, fun and experiential retail destination that is changing the paradigm of how people "liberate" their photos and turn them into innovative and memorable products. Each location offers the ability to instantly print your pictures wherever they may reside utilizing the Polaroid Classic Border Logo format in five different sizes. In addition, customers can turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, stone, metal, bamboo and more. Polaroid Fotobar locations also offer an array of Polaroid branded products and feature "Fototenders," available to assist in instantly turning customers' best photos into lasting memories. Additionally, many Polaroid Fotobar products are available on the web at www.polaroidfotobar.com.

Currently, Polaroid Fotobar has two retail locations - Delray Beach, Florida and Washington, D.C. - with four more opening in the fourth quarter in Florida at: The Falls in Miami, The Florida Mall in Orlando, Town Center at Boca Raton and Coconut Point in Estero. Additionally, Polaroid Fotobar's flagship location will open in February 2014 at The LINQ in Las Vegas.

The Polaroid Brand

Polaroid is one of the world's most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.