Global Travel Briefing Report - From the Online to the Mobile Travel Era - Research and Markets

By: Robert Diamond Jan. 27, 2016

Research and Markets (http://www.researchandmarkets.com/research/k9k9mj/from_the_online) has announced the addition of the "From the Online to the Mobile Travel Era" report to their offering.

The From the Online to the Mobile Travel Era global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

The rise of the mobile channel has changed travel consumer behavior as always-connected travellers now use their mobile devices to find information and seek customer services, as well as make additional bookings, during their trips. The shift of focus from the time before the trip to the time during the trip means for travel companies a change to their business models, which need to incorporate mobile travel assistance, services and bookings. Travel players will be increasingly able to suggest travellers the best things to do for them in the location they are visiting on the basis of their personal preferences, of their exact location, and of the time of the day.

The rise of the mobile channel is expected to have a significant impact on the travel competitive landscape, favoring those players that can respond more effectively to the challenges coming from the new technological developments and consumer behavior.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Why buy this report?

- Get a detailed picture of the Travel market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

1. Introduction

- Scope

2. Market Background

- Global internet access is increasingly mobile

- Asia Pacific leads mobile broadband subscriptions