Peel Dream Magazine Shares 'Emotional Devotion Creator' from Forthcoming LP
Today, Peel Dream Magazine debuts the second single from their forthcoming sophomore LP on Slumberland Records. The album, Agitprop Alterna, is due on April 3rd, 2020.
""Emotional Devotion Creator" is another installment in a set of songs on the album about personal liberties and manipulation. An "Emotional Devotion Creator" is a marketer or brand that tries to get you to feel attached to a product in order to get you to buy it. The song is asking, "where do you draw the line?" Does everything have to be something special? Am I supposed to buy my way through everything now?"" - Joe Stevens
Peel Dream Magazine is the musical vehicle for NYC's Joe Stevens, who launched the band in 2018 with the critically acclaimed album Modern Meta Physic. With it Stevens created a mysterious, liminal tribute to the hazy end of '90s dream-pop - a masterful mix of first-class songwriting precision and train-window sonic impressionism. Stevens played all the parts on Modern Meta Physic himself, blending live and sampled sounds into uniquely identifiable and abstractly psychedelic soundscapes. The album struck a perfect balance between DIY bedroom pop auteurism and studio wizardry and duly found its place on numerous "Best of 2018" lists.
After 18 months of writing and live shows with a shifting cast of band members, Peel Dream are back with Agitprop Alterna, an album that pushes the group's dreamy, motorik sound to a deeply melodic and beautifully discordant place. This sophomore LP pays homage to the fuzzy, mod-ish pop of acts like My Bloody Valentine and early Stereolab, but it's also indebted to stateside bands like Yo La Tengo and Rocketship that were cut from a similar cloth. It's part Chickfactor, part Space Age Bachelor Pad; a shambolic, drone-heavy brand of minimalism, filtered through a cross-section of classic indie pop.
Where the creation of Modern Meta Physic was a solitary pursuit, Agitprop Alterna found Stevens channeling the collaborative spirit of the band's ever-rotating live incarnation in the studio. He worked with close friend Kelly Winrich to develop new sounds for the project, creating musical snippets that Winrich would mix into the cohering whole. Live band members (like vocalist Jo-Anne Hyun - replaced now by Isabella Mingione - and drummer Brian Alvarez) would stop by and work their magic on the recordings, laying down parts with trademark exactitude. The resulting music revels in its realness: heavier, more dynamic, and truly the work of a band.
Each tune's unique character fits carefully into a broader thematic whole examining personal freedom from manipulation and misinformation. First single "Pill" examines what Stevens calls the "inundation of performances of normalcy and fulfillment that fuel our desire to consume - self-medication for the pain of doubt, want and need." "Emotional Devotion Creator" frames advertising (and the cynical, manufactured emotional response it elicits) with a critical eye, while "It's My Body" is an "anthem against people who want to exert power over you and make you feel small... a reminder that you don't owe anyone anything."
Agitprop Alterna is ultimately defined by the tension of difference: between itself and its predecessor; Stevens' and Hyun's intertwined male-female vocals; the music's languid dreaminess and concrete sonic immediacy. Deeply rooted in the Brechtian ideas of art as a tool to spur action, Agitprop Alterna intensifies the connection between the existential and the interpretive first explored on Modern Meta Physic, giving the listener space to find their own meaning in shimmering guitars, fuzzed-out synths, and humming organ drones. It is a rejection of manipulation in all its forms and a buzzsaw against complacency - soft-focus pop whose clear-cut message is that you get to decide the message. It's a rare trick to agitate without being obvious: perhaps that makes Agitprop Alterna the most Peel Dream Magazine-like statement yet.
3/11 - New York, NY - Lola / New Colossus Fest
2. Emotional Devotion Creator
3. It's My Body
4. Escalator Ism
5. Brief Inner Mission
6. NYC Illuminati
7. Wood Paneling Pt 2
8. Too Dumb
9. The Bertolt Brecht Society
10. Permanent Moral Crisis
11. Do It
13. Up and Up