MARKETING FOR TOMORROW, NOT YESTERDAY is Released

Every week seems to bring devastating news of startups failing and long-time businesses downsizing or closing their doors; their leaders hark back on the mistakes they made and the decisions that shaped their demise. So if the key to survival cannot be found in traditional strategies, why not look to the future for answers?

Zain Raj has been a part of the evolving world of marketing for more than three decades, watching major shifts in the economy and consumer behavior birth a new environment for business leaders - one that he describes in his new book, "Marketing For Tomorrow, Not Yesterday," releasing Nov. 12, 2015. As a practical guidebook, "Marketing For Tomorrow, Not Yesterday" explains what industry leaders need to do not only to survive but to succeed in the everchanging marketplace. Raj shows marketers how to truly understand their customers and get back to the basics so they can conquer complex problems and learn to thrive in this Cambrian era of marketing.

Raj uses real world case studies from McDonald's to Amazon to deconstruct complex economic issues, translating it all into advice that leaders can apply to their own companies to improve their business strategies, bump up creativity, boost growth and innovatively engage customers. Raj also spells out what it takes to flourish in what he calls the Insight Economy.

"The Insight Economy requires us to translate and transform the huge amount of information that has become available, in order to find new avenues for growth by leveraging powerful and compelling insights that help us serve our customers' real needs," Raj writes in his book. "If you haven't been able to pay close attention, you may not have noticed the subtle changes in all aspects of business and marketing. The majority of these changes are seismic, and they're picking up speed."

An evangelist for innovation and a strong believer in empowering others, Zain Raj has contributed his insights to the Wall Street Journal, Business Week, Fast Company, Forbes, Crain's and publications of the nation's top business schools. His first book, "Brand Rituals: How Successful Brands Bond with Customers for Life," was published in 2012 and became an Amazon marketing and sales best-selling title. In Chicago, Raj serves as chairman and CEO of Shapiro+Raj and CEO of zednext.

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