Organizers Of Bethel Woods Music And Culture Festival Appoint Specialist Brand Partnerships And Activation Agency

Bethel Woods Center for the Arts, a non-profit cultural center located at the historic site of the 1969 Woodstock festival in Bethel, NY, Live Nation, the world's leading live entertainment company, and INVNT, the global live brand storytelling agency, have selected iDEKO to act as the official brand partnerships liaison and concierge for their Bethel Woods Music and Culture Festival: Celebrating the golden anniversary at the historic site of the 1969 Woodstock festival event.

The New York based experiential activation agency is responsible for securing sponsors for the three-day event ensuring the brands are authentically aligned with the festival's spirit of contributing positively to the world through music, culture, and community.

"Bethel Woods Music and Culture Festival is not a 'put your logo here' event. We are looking to partner with brands whose mission and values are endemic to those of Bethel Woods Center for the Arts, stewards of the historic site of the 1969 festival for the last 25 years," said Darlene Fedun, CEO, Bethel Woods Center for the Arts.

"We've selected iDEKO due to their experience in securing meaningful partnerships with renowned brands, and ability to create experiential activations for these brands through their bespoke concierge service. In the case of Bethel Woods Music and Culture Festival, once a sponsor joins us they will receive end-to-end support and full collaboration on their experiential activity from start to finish," explained Scott Cullather, the festival's Executive Producer and CEO, INVNT.

"iDEKO has worked across a variety of prominent event venues and live experiences which encompass multiple moving parts, such as New York City's Summer Streets. This makes them the perfect partner for our festival, where we'll be leveraging Bethel Woods Center for the Arts' world class infrastructure and facilities, as well as creating several bespoke performance stages, a move that will ensure the best possible experience for fans and brands."

Dave McLachlan, Director of Business Strategy & Brand Partnership at iDEKO added: "Held on hallowed ground, Bethel Woods Music and Culture Festival is a one of a kind event that holds a very special place in our hearts here at iDEKO. It represents a great connection to the past and present, allowing people of all ages to return to the same place where peace, love and music converged 50 years ago and changed our way of life.

"A true music and entertainment venue located just 90 minutes from New York City, Bethel Woods Center for the Arts is the ideal facility for an event of this size, scale and significance. The companies we've been in discussion with recognize just how special it is to be associated with this historic site and upcoming anniversary event, and we will continue to seek out authentic partners who will contribute to the festival experience in meaningful ways."

Details of event sponsors and their activations will be released in due course.