H&M and Olivia Wilde Celebrate the Launch of the Conscious Pop-Up

H&M, Hennes & Mauritz AB (H&M) along with Olivia Wilde and Barbara Burchfield of Conscious Commerce, celebrated the launch of the H&M Conscious Exclusive Collection and the opening of the Conscious Pop-Up Store with an intimate dinner last night at Cafe Clover in New York City. Guests including Catarina Midby (Sustainable Fashion Advisor, H&M), Dakota Fanning, Jason Sudeikis, Maggie Gyllenhaal, Rosario Dawson, Lauren Bush Lauren, Alek Wek, Lily Kwong, Sophie Elgort, Casey Labow, Chelsea Leyland, Stacy London, among others enjoyed a menu of farm-to-table organic food.

Earlier in the day, H&M, Olivia Wilde and Conscious Commerce celebrated the opening of the curated pop-up shop inside the Times Square location in which other sustainable and ethical fashion brands were invited to be a part of the movement towards a better fashion future. Conscious partners include Amour Vert, Apolis, ClimateStore, FEED, FREEDOM OF ANIMALS, The Giving Keys, K/LLER COLLECTION, LSTN, PRESERVE, S'well, SHFT, Studio One Eighty Nine, ZADY. Ambassadors Rosario Dawson and Abrima Erwiah with Studio One Eighty Nine, Lauren Bush Lauren with FEED and Lily Kwong with Amour Vert, were on hand to greet customers.

"Being in the H&M Conscious Exclusive Pop-Up, curated by Conscious Commerce, is an extremely exciting moment because we are launching the H&M Conscious Exclusive collection which is at the forefront of the sustainable movement in fashion," said Olivia Wilde. "... we thought why not pair the Conscious Exclusive Collection with brands that we at Conscious Commerce really love!"

Shoppers lined up to be the first to shop the H&M Conscious Exclusive Collection and were able to donate their clothes to H&M's garment recycling program to receive a 20% discount and win a chance to meet Olivia Wilde, the face of the campaign.

The Conscious Pop-Up shop is comprised of a raw birch structure with sustainable metal inlays to give the customer a unique shopping experience within the location. The shop opened on Tuesday, April 14 th and will be open through Sunday, April 19 th, 9AM 1AM.

The Conscious Exclusive Collection is available exclusively at the Times Square store April 14 th and 15 th and will launch globally in select stores and on hm.com on April 16 th.

H&M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 116,000 employees and around 3,100 stores in 53 markets, including franchise markets. For further information, visit hm.com.

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