Audemars Piguet Announced as Official TONY AWARDS Telecast Red Carpet Sponsor

The Tony Awards announced today that Audemars Piguet will be the presenting sponsor of the 63rd Annual Tony Awards Telecast Red Carpet on June 7th at Radio City Music Hall.

Audemars Piguet, considered one of the world's finest watch manufacturers, will display eight solid aluminum clocks along this year's red carpet. The clocks will be decorated by the nominees for Best Play and Best Musical to represent each one of the productions. After the Tony Awards, the clocks will be displayed in the windows of the Audemars Piguet flagship boutique on 57th Street in Manhattan. The clocks will then be auctioned off for The Actor's Fund, a nationwide human services organization that helps all professionals in performing arts and entertainment. The Actor's Fund is a safety net, providing programs and services for those who are in need, crisis or transition.

"We are thrilled to announce Audemars Piguet as our newest corporate partner. Our brand values line up perfectly to make this a mutually beneficial relationship. We are going to be adding some new and innovative elements to our traditional Red Carpet that will make it visually exciting for the participants and media, as well as meaningful for Audemars Piguet," said Jan Friedlander Svendsen, Chief Marketing Officer for Tony Award Productions. "In addition, Audemars Piguet will be creating some excitement in Radio City Music Hall during the commercial breaks of the Tony telecast that will be fun for the audience and that will generate incremental exposure for the brand and their association with the Tonys."

"Audemars Piguet is an exceptional brand that has penetrated diverse lifestyle aspects including sports, culture, entertainment and the arts," said Francois-Henry Bennahmias, CEO & President of Audemars Piguet North America. "The Tonys are a perfect complement to Audemars Piguet, as theatre celebrates life on a daily basis and rewards all those who experience it."

Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the Swiss village of Le Brassus, Audemars Piguet is the oldest Manufacture of Haute Horlogerie still in the hands of its founding families. Perpetuating a legacy based on three fundamental values: tradition, excellence and creative daring, particularly in the field of complex watch mechanisms, the brand encompasses complex mechanical watches, Haute Joaillerie creations, as well as a line of jewelry.

Audemars Piguet regularly associates with well-known personalities and is committed to far-reaching projects. Audemars Piguet has partnered with Quincy Jones and The Quincy Jones Foundation, Jay-Z, Shaquille O'Neal, as well as Arnold's Schwarzenegger's charity, After-School All-Stars, on Limited Edition timepieces. With these alliances, a portion of the monies raised benefits these charitable organizations. Audemars Piguet has contributed over $6 million to the After-School All-Stars over the past eight years. In addition, AP has supported a host of women's related causes including the Breast Cancer Research Foundation, Save the Music Foundation, and the 85 Broads Foundation. For more information, please visit AP's website at www.audemarspiguet.com or the Audemars Piguet Boutiques, located at 40 East 57th Street, New York, NY, and in Bal Harbour, FL at the Bal Harbour Shops.

The Tony Awards will be broadcast in a live three-hour ceremony from Radio City Music Hall on the CBS television network on Sunday, June 7, 2009.