mun2 to Debut DANCE Y ELECTRO POWERED BY 7UP on 5/8

By: Apr. 29, 2014
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mun2, the leading Hispanic entertainment cable network, and 7UP have partnered on the original mun2 music series "Dance y Electro Powered by 7UP®." The Electronic Dance Music (EDM) series will premiere on May 8 at 4 p.m. EST/3 p.m. CST and will give viewers a chance to experience the culture behind the music they love, hear from DJ's and trendsetters, as well as watch the hottest music videos in the genre.

The 12- week, 30- minute music series will feature a variety of segments focused on the popularity of electronic dance music and its lifestyle. Segments include interviews with trend setting artists like the six 7UP "Bubbling UP" DJ's that were handpicked by the WORLD famous Tiësto himself. The DJ's include Danny Avila, MoTi, Maska, The Disco Fries, Kaaze and Dzeko & Torres. The series will not only spotlight the music, but will follow the trends, lifestyles and fashion surrounding the EDM community as well as technology and social communities.

"This partnership really speaks to the power of both brands: fresh, electric and driving the heart of culture," said Joe Bernard, Senior Vice President, Sales, mun2. "We have always supported the EDM community on-air and this series is the logical next step for us and our audience. EDM is one of the fastest growing, global music and culture movements and this series will illustrate that. We're happy to have 7UP as a partner on this important series devoted to music."

"We're thrilled to have such a great media partner in mun2 because they are providing the insight and access that our Hispanic millennial fans want to see," says Dave Falk, Vice President of Marketing, 7UP. "mun2 is very much on the pulse of what's trending with Hispanic millenials and we look forward to seeing the great content we can develop in conjunction with their talented team."



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