The Denver Broncos may have won the Lombardi on Sunday, but the much-anticipated ANIMAL Planet's PUPPY BOWL XII featuring 84 adoptable puppies, dominated as the #1 non-sports telecast on all of cable among Adults 25-54 and Women 18-49 on Sun., Feb. 7 from 3-5PM in L+SD. The 12-hour PUPPY BOWL marathon that aired from 3PM on Sunday Feb. 7 to 3AM on Monday, Feb. 8 earned 9.3 Total Unique Viewers P2+.
Animal Planet's PUPPY BOWL XII ranked #2 in ALL OF TELEVISION from 3-5PM among Adults 25-54, Women 25-54 and Women 18-49 for the fourth consecutive year, no exclusions, beating programming on ABC, NBC, FOX and all of cable, behind only CBS and its SUPER BOWL coverage. In the social and digital arenas, PUPPY BOWL XII continued its championship to reign as the #1 social non-Super Bowl event in all of television (Source: Nielsen SocialGuide). #PuppyBowl was a Twitter Trending Topic, and the event also trended on both Facebook and Instagram. Puppy adoption searches spiked when PUPPY BOWL XII premiered (Source: Google Trends), and celebrities didn't let the puppies have all the fun with many joining Team Ruff and Team Fluff, including Bravo's Andy Cohen, actress Reese Witherspoon, comedian Whitney Cummings, and a big shout to #PuppyBowl from FOX's "The Simpsons" on Twitter. Celebrity dogs such as @marniethedog, @chloetheminifrenchie, @hamiltonpug, @roofusandkilo, among many others showed their team spirit on Instagram.Image courtesy of Animal Planet
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