NBC's THE BLACKLIST Wins Time Slot in Total Viewers; SUPERSTORE Up +13%

NBC's THE BLACKLIST Wins Time Slot in Total Viewers; SUPERSTORE Up +13%NBC's THE BLACKLIST (0.8/3 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET)wins the slot among ABC, CBS and NBC in total viewers. Delivers NBC's biggest audience in the hour since Feb. 9 (4.914 million). With the show's first regular-slot telecast in nine weeks, ties for #1 among ABC, CBS and NBC in adults 18-49. Also ranks #1 or tied for #1 among those nets in adults, men and women 25-54, men 18-49 and men 18-34. On a night of high-rated NBA Playoff competition on TNT, finishes within 0.1 of its most recent telecast in the show's regular 10 p.m. slot in 18-49 (0.8 vs. 0.9 on Feb. 16) and grows in total viewers (4.809 million vs. 4.759 million). Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +108% in 18-49 rating so far this season going from L+SD to L+7 (1.05 to a 2.18) and +4.5 million viewers overall (5.5 million to 10.0 million). Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 126 among adults 18-49 in $100K+ homes.

"Superstore" (0.9/4 in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET): Despite last week's preemption, grows +13% versus its prior telecast of two weeks ago in 18-49 (0.9 vs. 0.8 on April 6) and +4% in total viewers (3.212 million vs. 3.082 million). Ties for #2 in the time period among the Big 4 networks in men and women 18-49, adults and men 25-54 and adults and women 18-34. Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +50% in 18-49 rating going from L+SD to L+7 (from a 1.17 to a 1.75) and +1.3 million viewers overall (4.1 million to 5.4 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.

"Powerless" (0.6/2 in 18-49, 2.1 million viewers overall from 8:30-9 p.m. ET): Maintains 100% week to week in 18-49 (0.6 vs. 0.6) and increases by +3% in total viewers (2.064 million vs. 1.998 million). Also grows week to week in every key adult-male demo. Will increase significantly with time-shifting and VOD - "Powerless" is increasing by +37% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.75 to a 1.03) and +618,000 viewers overall (2.4 million to 3.0 million). Upscale: "Powerless" generates a solid upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 0.9/3. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49 with an encore; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Related