CBS's BIG BANG THEORY Sets New TV Record for Largest Live +7-Day Viewer Lift

THE BIG BANG THEORY set a new television record for the largest live + 7-day viewer lift, adding +7.18 million viewers, breaking the prior record of +6.95m for the series premiere of "How to Get Away With Murder" on Sept. 25, 2014.

THE BIG BANG THEORY's Dec. 17 episode, featuring Sheldon and Amy romantically moving their relationship forward, increased +42% from its live + same day average (24.43m from 17.25m), making it the season's most-watched episode of a scripted program.

THE BIG BANG THEORY's +7.18 million viewer lift alone was greater than the total L+7 audience for 58 of the week's 85 primetime broadcasts.

For the week ending Dec. 20, CBS had nine of the week's top 10 programs in viewer lift and all of the top 10 in adults 18-49, also paced by THE BIG BANG THEORY with a gain of +2.9 ratings points, a +71% increase from live + same day (7.0 from 4.1). THE BIG BANG THEORY's adults 18-49 lift would rank as the week's #10 program in L+7 viewing.

For the week, CBS gained + 0.6 in adults 18-49 (+33% from live + same day) and moved ahead of NBC (2.4 vs. 2.2).

Image courtesy of CBS

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