Former New York Times Digital Theater Editor Erik Piepenburg Joins Serino Coyne

Serino Coyne LLC announced today that Erik Piepenburg, formerly of The New York Times, has joined the agency in the role of features editor.

Piepenburg joins the live entertainment marketing agency directly from The New York Times, where he served as the digital theater editor. He brings unique expertise to Serino Coyne, where he will help broaden the agency's storytelling capabilities and enhance content created for its clients.

"We're so thrilled to welcome Erik to the Serino Coyne team," CEO Angelo Desimini said. "Erik's impressive work at The New York Times was instrumental in bringing theater content to broad new audiences and engaging consumers beyond Broadway. Telling unique, meaningful, and compelling stories about our brands requires innovative storytellers and we can't think of a better person to join our Webby Award-winning Interactive Studios."

"I've long been an admirer of the work Serino Coyne does, and I'm excited about this next step in my career," Piepenburg added. "There are many innovative things happening in the digital content world, and I'm looking forward to using my journalism background to help tell stories for some of the world's best entertainment brands."

Carmelo Bongiovi, Creative Director of the Serino Coyne Interactive Studios, said, "Erik brings an exceptionally unique perspective on how to tell stories that connect with audiences and I look forward to collaborating with him."

Serino Coyne is the nation's preeminent full-service entertainment advertising, marketing, and branding agency. Founded in 1977, Serino Coyne represents some of the world's largest entertainment brands including Disney Theatrical Group (Frozen, Aladdin, The Lion King), Wicked, Dear Evan Hansen, Nickelodeon (SpongeBob SquarePants the Musical), National Geographic ENCOUNTER, Legends / One World Observatory, The Phantom of the Opera, and The Tony Awards. Their work has garnered them multiple Webby, Telly, and Clio Awards.

Erik Piepenburg was a writer, editor, and producer at The New York Times for over 14 years. For over a decade he was the Times's digital theater editor, responsible for content on multiple platforms. In addition to writing features and managing interactive projects, he originated and produced several theater-related franchises, including Tony Awards(r) concerts at Feinstein's/54 Below; In Performance, a popular music and monologue video series; and Behind the Poster, a regular series about theater poster design. He began his journalism career at NBC in Chicago, where he was a digital producer for MSNBC.com.

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