Mike Birbiglia, Anthony Rapp, Mark Fisher & More Will Speak at BroadwayCon Industry Day

BroadwayCon Industry Day is only three weeks away and tickets are going fast!

Leading minds from the Broadway industry are gathering on Friday, January 11th at 2pm at the Hilton Midtown Hotel for the second annual BroadwayCon Industry Day to answer the question: how can we build and nurture our bond with the Broadway fan? The day has been designed specifically for professionals working on the business of Broadway or those who aspire to. If that's you, then you do not want to miss this.

We have a wide range of influential speakers including Mike Birbiglia (The New One), Anthony Rapp (BroadwayCon), Miles Johnson (SoulCycle), David Korins (Hamilton, Dear Evan Hansen), Mark Fisher (Mark Fisher Fitness), Emily Simoness (Space on Ryder Farm), Lee Seymour (Forbes), Julia Jordan (The Count), Laura Davis Gross (Wanderlust), and many more.

Can we count on you being there on Friday, January 11th?

Topics include:

The Broadway Blueprint

From music to digital content to licensing to OTT, the state of consumption is amid an incredible transformation. Lee Seymour (Forbes) will facilitate a conversation around fan consumption with Kurt Deutsch (Sh-K-Boom Records), Bonnie Comley (BroadwayHD), and more.

The Forgotten Fans

Who gets left behind and why? Through an interactive presentation, we'll experience first-hand what fans with various disabilities face when seeking to engage with our brands.

Do It For The (Insta) Story

What do people really want? A great photo to post on Instagram, of course! In a talk moderated by Sree Sreenivasan (former Chief Digital Officer of Columbia University and the Metropolitan Museum of Art), we'll hear from design expert, David Korins (Hamilton) among others about how consumer behavior should (or shouldn't) impact the design of the experience and the value of user-generated content for live entertainment brands.

Where Brands Meet Their Fans

As our fans' behavior changes, so do their expectations of how we communicate with them. Damian Bazadona (Founder & President of Situation) will bring together leaders in digital marketing to discuss how these efforts are poised to be more effective than ever before. Panelists include Bashan Aquart (AKA), Tom Greenwald (SpotCo), Diana
Salameh (Serino Coyne), and Steven Tartick (RPM).

The Female Quotient in Storytelling

With the majority of tickets purchased by women, why is there a persistent gap between creative contributions by women and what ultimately ends up on our stages? Ilene Rosen (RPM) will tap voices from across the industry including Emily Simoness (SPACE on Ryder Farm) and Julia Jordan (The Count) to address this question and discuss how we can move forward to stay connected to our audience.

Nurturing the Fan Relationship

When we think about people who truly understand their relationship with their fans, Mark Fisher (Mark Fisher Fitness) sits at the top of our list. In a one-on-one conversation, we'll hear Fisher's point of view on how to bravely nurture fan relationships.

Rewarding Broadway's Biggest Fans

With rising ticket prices and increasing demand, now is the time to ensure we show the proper respect and commitment to our most loyal fans. Katie Dalton (Audience Rewards) will bring together an array of loyalty experts across different industries including Miles Johnson (SoulCycle) to discuss what loyalty looks like today and how we can prioritize it more effectively tomorrow.

We're also excited to announce that we've partnered with GalaPro, the revolutionary app for accessibility, which will be available to all event attendees. The mobile app is compatible with all smartphones, tablets, and allows anyone to enjoy the program with closed captioning.

What better way to start off 2019? Buy your ticket today before they run out!

Want a discount code to BroadwayCon Industry Day? Enter INDUSTRY25 at
checkout to receive 25% off the ticket price!

Situation helps brands build passionate communities through digital-first marketing strategies. Since our founding in 2001, we've worked with some of the world's leading brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, Meals on Wheels and The Ad Council. Our competitive edge continues to be our ability to develop and leverage proprietary insights gathered from joining the front lines of the world's most passionate brand communities. Our work spans creative, media, communications, and technology solutions for a wide range of industries. Situation has also been honored with numerous workplace awards from Crain's, Best Companies Group, Cynopsis, Digiday, and Fortune.

Mischief Management produces fan conventions focusing on community, content, and creativity. Since 2009, it has served tens of thousands of fans, providing a fun, vibrant, and safe space to enjoy the things they love. Mischief Management's event lineup includes BroadwayCon, Con of Thrones (for fans of Game of Thrones), LeakyCon (for fans of Harry Potter and J.K. Rowling's Wizarding World), and PodX (for fans and creators of podcasts). More information about each of Mischief Management's events can be found at www.MischiefManagement.com.

BroadwayCon is theatre's answer to comic-con, tailor-made for fans. From January 11-13, 2019, join some of Broadway's biggest fans, performers, and creators from classic and current shows as we gather at the Hilton Midtown to perform, discuss, debate, and celebrate theatre. BroadwayCon 2019 will feature panels, performances, interviews, workshops, singalongs, and more, all packed into an epic three-day weekend. Past panels have included previews from upcoming Broadway shows, conversations with the casts and creatives of this season's hits, and discussions featuring the industry's top producers and designers, not to mention the giant Opening Celebration and nighttime fun and games. BroadwayCon is produced by Mischief Management.

Photo Credit: Jennifer Broski

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