Matthew Serino
Latest News on Matthew Serino:
Industry Pro Newsletter: Broadway's Star-Studded Spring + A Historic Pittsburgh Merger (Mar 23, 2026)
CEO Matt Upshaw Acquires Advertising and Marketing Agency Serino Coyne (Mar 16, 2026)
Serino Coyne Reveals Leadership Staff Promotion, Addition to the Team, and New Tech Innovations (Oct 24, 2024)
Industry Pro Newsletter: Broadway's Star-Studded Spring + A Historic Pittsburgh Merger (Mar 23, 2026)
CEO Matt Upshaw Acquires Advertising and Marketing Agency Serino Coyne (Mar 16, 2026)
Serino Coyne Reveals Leadership Staff Promotion, Addition to the Team, and New Tech Innovations (Oct 24, 2024)
BIO
Serino founded Serino Coyne, the nation's longest-running live-entertainment advertising agency, with Nancy Coyne in 1977. He departed as President in 2007. In the three decades that he spent with the company, it worked on such iconic shows as A Chorus Line, Cats, The Phantom of the Opera, Grand Hotel, Miss Saigon, Angels in America, Sunset Boulevard, Rent, The Producers, Mamma Mia!, Thoroughly Modern Mille, Hairspray, Wicked, and many more.
He died in June 2023.
Productions
News
Industry Pro Newsletter: Broadway's Star-Studded Spring + A Historic Pittsburgh Merger
by Alex Freeman - Mar 23, 2026
On the business side, the independent acquisition of Serino Coyne signals a shift away from the consolidation model that has defined much of the advertising world, while the merger of Pittsburgh Public Theater and Pittsburgh CLO illustrates how financial pressure is prompting institutions to find strength in unity. On the creative side, BroadwayWorld's Spring Preview paints an exciting picture of a season packed with star power and long-awaited arrivals. Internationally, UK theatremakers are pushing for greater recognition of emerging craft disciplines at the Oliviers, and a landmark Irish experiment offers compelling evidence that investing directly in artists yields measurable cultural and economic returns.
by Alex Freeman - Mar 23, 2026
On the business side, the independent acquisition of Serino Coyne signals a shift away from the consolidation model that has defined much of the advertising world, while the merger of Pittsburgh Public Theater and Pittsburgh CLO illustrates how financial pressure is prompting institutions to find strength in unity. On the creative side, BroadwayWorld's Spring Preview paints an exciting picture of a season packed with star power and long-awaited arrivals. Internationally, UK theatremakers are pushing for greater recognition of emerging craft disciplines at the Oliviers, and a landmark Irish experiment offers compelling evidence that investing directly in artists yields measurable cultural and economic returns.
CEO Matt Upshaw Acquires Advertising and Marketing Agency Serino Coyne
by Stephi Wild - Mar 16, 2026
Current CEO of Serino Coyne, Matt Upshaw, has assumed independent ownership of the advertising and marketing agency. Learn more about the acquisition here!
by Stephi Wild - Mar 16, 2026
Current CEO of Serino Coyne, Matt Upshaw, has assumed independent ownership of the advertising and marketing agency. Learn more about the acquisition here!
Serino Coyne Reveals Leadership Staff Promotion, Addition to the Team, and New Tech Innovations
by Stephi Wild - Oct 24, 2024
Serino Coyne CEO, Matt Upshaw, has announced new, significant advances at one of New York’s leading advertising and marketing agencies. Learn more about the developments here!
by Stephi Wild - Oct 24, 2024
Serino Coyne CEO, Matt Upshaw, has announced new, significant advances at one of New York’s leading advertising and marketing agencies. Learn more about the developments here!
Wake Up With BWW 6/27: Casey Cott Joins MOULIN ROUGE!, Jimmy Awards Winners, and More!
by - Jun 27, 2023
Top stories: Casey Cott is the next Christian in Moulin Rouge! the Musical,, plus find out who won at the Jimmy Awards, and more!
by - Jun 27, 2023
Top stories: Casey Cott is the next Christian in Moulin Rouge! the Musical,, plus find out who won at the Jimmy Awards, and more!
Matthew Serino, Founder of Broadway Advertising and Marketing Agency Serino Coyne, Passes Away
by Nicole Rosky - Jun 26, 2023
BroadwayWorld is saddened to report that Matthew Serino, founder of Broadway advertising and marketing agency Serino Coyne, passed away last week.
by Nicole Rosky - Jun 26, 2023
BroadwayWorld is saddened to report that Matthew Serino, founder of Broadway advertising and marketing agency Serino Coyne, passed away last week.
Open Book: JERSEY BOYS' Co-Bookwriter Rick Elice's Journey From Actor To Tony-Nominated Author
by Michael Dale - May 30, 2016
A chance meeting at an opening night party changed the career of a young actor.
by Michael Dale - May 30, 2016
A chance meeting at an opening night party changed the career of a young actor.
Videos
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